Advertising Vocabulary & Pronunciation

Question 1

This lesson focuses on essential advertising vocabulary. There is also an audio so you can listen to how the words are pronounced. At the bottom of the page, is some practice exercises to learn how to use these words correctly. Advertising is a common topic in both IELTS speaking and writing task 2, so you must learn all the basic vocabulary to be able to talk and write on this topic.

Answer 1

https://ieltsliz.com/advertising-vocabulary-and-pronunciation/

Question 2

This lesson contains a lot of vocabulary. Take your time to learn the words and practice your pronunciation. There is an audio under each table for pronunciation practice.

Answer 2

ad (n)
advert (n)
advertise (vb)
advertising (v+ing)
advertisement (n) (there are two different pronunciation – UK and USA)

Question 3

TV commercial

Answer 3

Promotion of products and services using colour, action, sound and sight. These are memorable and accessible to a large market. They are good to show how something works and can be persuasive.

Question 4

Newspaper ad

Answer 4

These adverts can either be national or local. They are placed in particular sections in the newspaper.

Question 5

Magazine ads

Answer 5

These are aimed at a specific market and interest group. The ads are colourful and eye-catching but can be more expensive than newspaper ads.

Question 6

Billboards

Answer 6

These are often signs on the road or at sports stadiums.
Large billboards can give a message with impact but with limited information.

Question 7

Other Types of Advertisements:
Direct Mail

Answer 7

Letters and adverts are sent directly to customers. This is a direct
approach with a select audience.

Question 8

Radio advertising

Answer 8

This approach reaches a target audience and relies on them
listening to a particular station. However, the message can easily be forgotten.

Question 9

Text messages

Answer 9

These promotions reach a target audience in real-time but they
have a limited number of characters in the text.

Question 10

Internet Pop-ups

Answer 10

They can impact a viewer and allow them easy access to the
product.
However, they can be annoying, intrusive and some even crash the system.

Question 11

Email Advertising

Answer 11

Direct advertising to the customer. It is cost effective as long as
the customer database is up-to-date.

Question 12

Flyers

Answer 12

Small flyers with printed information handed out to customers
face to face. They can be attractive and informative but also
costly.

بروشورها ( تبلیغ روی کاغذ کوچک )

Question 13

Transit advertising

Answer 13

These are usually posters on trains, buses, taxis and underground railways.

Question 14

Covert Advertising

Answer 14

This is when a product or brand is incorporated into a movie or TV show. It is not commercial advertising, it is subtle advertising. For example, James Bond drives a BMW.

Question 15

Sponsorship

Answer 15

A company sponsors an event or entity in return for recognition of the brand or product. For example, companies funding schools or sporting events in return for them using their equipment.

Question 16

Telemarketing

Answer 16

This involves promoting and selling over the phone. This offers direct contact with the customer but can be intrusive if it is a “cold-call”, which means an unasked for call.

Question 17

Celebrity Endorsement

Answer 17

A celebrity is paid to promote and market a product through TV ads or event appearances.
This can be effective as it is high profile but it does rely on the celebrity image remaining constant and popular.

Question 18

Test

Answer 18

I think I prefer …………….. because they are really good fun to watch and often have a catchy tune or song to go with them.

Last night, I was just sitting down to my favourite series on TV when the phone rang. It was another …………. I find them really annoying.

Personally, I think that …………………… in movies is the most effective because you aren’t even aware that you are being targeted by a company while you’re watching.

I think ………………… are a great way to advertise because they are so entertaining but I guess they must be very costly to put on, particularly at peak viewing time.

There’s nothing more annoying than trying to work online and getting bothered by ………………

I hardly ever pay attention to adverts in the ………………….. because they aren’t usually very attractive but whenever I flick through a ……………., I’m constantly drawn towards their beautiful, glossy ads.

I find telesales quite ……………….. because they call your home to sell you something. I think it’s an invasion of privacy.

Question 19

VOCABULARY

Answer 19

eye-catching = appealing, attractive
subtle = not obvious
flick through a magazine = look at the pages quickly
to target an audience = to aim for a group of people
catchy tune = an appealing melody
peak viewing time = a time when the majority of people are watching
glossy = shiny
specific market = particular group of people
specific interest group = particular group of people with the same interests
persuasive = it convinces us to do something or think something
memorable = it stays in our minds for a long time
intrusive = causing annoyance, uninvited
invasion of privacy = when your privacy has been invaded (entered) without permission
up-to-date = current
customer database = list or record of customers