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English > Advertising terms > Flashcards

Advertising terms Flashcards

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Proverbs and Idioms flashcards
1
Q

beauty appeal

A

beauty attracts us

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2
Q

compliment the consumer

A

flatter the consumer who is willing to purchase, purchase = good decision

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3
Q

independent

A

product for people who can think and act for themselves

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4
Q

intelligence

A

product for smart people who can’t be fooled

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5
Q

lifestyle

A

product for a certain way of living

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6
Q

nurture

A

appeal to parental or maternal instincts

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7
Q

peer approval

A

product use associated with friendship and acceptance

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8
Q

rebel

A

products associated with behaviours of lifestyle outside the norm

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9
Q

rhetorical question

A

question asked and consumer responds

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10
Q

scientific claim

A

some sort of scientific proof (logos)

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11
Q

self-surveillance

A

women ask questions about how clean house is

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12
Q

unfinished comparison

A

use of a comparative phrase but doesn’t specify to what it is compared

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13
Q

anti-advertising

A

draws attention to why they put negative light on product

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14
Q

appeal to authority

A

referring to a source that claims to have authority
argumentation fallacy - asumes the source is right

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15
Q

appeal to fear

A

make people scared, will buy or believe anything

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16
Q

bandwagon effect

A

everyone is doing it/ has this, why aren’t/don’t you?

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17
Q

bias

A

support ideological position, explicitly or implicitly
subjective pieces of writing

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18
Q

brand

A

meaning of the modern corporation

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19
Q

branding

A

persuade customers of a product’s quality prior to purchase or experience

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20
Q

brand extension

A

company produces a whole range of products under the same brand name, stores, air line, sports equipment…

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21
Q

conflict in advertising

A

audiences interested in seeing the conflict resolved through the use of the product being advertised

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22
Q

consumer

A

people buying the product

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23
Q

crowdsourcing

A

taking a job traditionally performed by a designated employee and outsourcing it to a large group

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24
Q

ethos

A

appeal to character credibility

25
Q

euphemism

A

making something sound better than it actually is

26
Q

gatekeeper `

A

a person who has access to a particular medium and can disseminate ideas with it

27
Q

generalizations

A

large conclusions drawn from a few instances

28
Q

graphology

A

visual aspect of the text

29
Q

imagery

A

uses language to appeal to the readers senses

30
Q

indirect narration

A

telling the events without a clear interpretation, it is up to the reader to interpret them however they see fit

31
Q

intertextuality

A

ways in which a text resonates or refers to another text

32
Q

juxtaposition

A

placement of two opposite ideas in close proximity

33
Q

logos

A

appeal to logic

34
Q

long tail marketing

A

nice markets are being targeted more effectively by advertisers since the internet brings people together through large databases

35
Q

marketing

A

sum of the ways in which a product is positioned by a particular market

36
Q

mashup

A

online texts that copy content from an original source and alter it in some way

37
Q

metonymy

A

act of referring to a concept not by its name but something associated with it

38
Q

newsworthyness

A

negative - disasters, disease, disappointment..
relevance - people affect by events
extraordinary - something remarkable

39
Q

pathos

A

appeal to emotion

40
Q

pay-per-click

A

sponsors or advertisers on websites to generate revenue

41
Q

personalization

A

account, profiling age, users contribute to growing databases

42
Q

phonological

A

relates to the sound system of language

43
Q

problem/solution

A

convince someone of a problem and sell solution

44
Q

product placement

A

branded products appear in movies or TV

45
Q

planned obsolescence

A

manufacturing products in a way that they need replacing soon

46
Q

reported speech

A

narrator summarises what characters say

47
Q

sensationalism

A

exaggerates, over-hypes and attracts attention to controversy

48
Q

setting

A

where, geographically and temporally

49
Q

shock advertising

A

used to gain attention, advertisement is controversial it c=gains publicity

50
Q

slang

A

deviation in language use (vocab or expressions) from particular language

51
Q

slogan

A

phrase repeated constantly, simple

52
Q

social networking

A

structure of individuals and their interdependence on each other

53
Q

stereotyping

A

assigning fixed characteristics to individuals on the basis of their group membership

54
Q

super crunching

A

refers to phenomenon of how large databases helping use make decisions everyday

55
Q

synecdote

A

act of referring to an entity by one of its parts

56
Q

testimonial

A

personal experience

57
Q

textuality

A

characteristics that define a text

58
Q

celebrity endorsement

A

sell us idea or product, people want to be like celebrities

59
Q

viral

A

travels like a virus from person to person, via social networks and e-mail

English (3 decks)

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