Advertising & Referral services

Question 1

[T/F] Advertising should be educational.

Answer 1

true

Question 2

[T/F] No false misleading statements in advertising.

Answer 2

true

Question 3

Advertising Infractions may lead to:

similar regulations exist in most states

Answer 3

a. suspension
b. probation
c. other actions by Board

Question 4

Referral services are at least ___ drs with separate ph number and answering service (from any dr)

Answer 4

5

Question 5

In referral services, no one dr can represent more than ___% of available drs.

Answer 5

20

Question 6

[T/F] Referrals shall be rotated (exceptions made)

Answer 6

true

Question 7

[T/F] Referral records must be kept.

Answer 7

true

Question 8

[T/F] No false/misleading information, images, inaccurate photos/images altered.

Answer 8

true

Question 9

[T/F] Models must be clearly identified

Answer 9

true

Question 10

[T/F] No use of models to depict before & after patient results without identifying such.

Answer 10

true

Question 11

[T/F] Any use of fees must be accurate and no claims of prof superiority without evidence to substantiate.

Answer 11

true

Question 12

Scientific claims must be substantiated by:

Answer 12

published peer review scientific studies

Question 13

[T/F] Price advertising must be precise with no use such as:
-as low as
-and up
-lowest price
Any price comparisons must be substantiated

Answer 13

true

Question 14

[T/F] Any compensation paid for media publicity must be clearly revealed in the ad.

Answer 14

true

Question 15

Violation of adversiting is a _______ and also grounds for license suspension/revocation.

Answer 15

misdemeanor

Question 16

[T/F] In group ads & referral services, patients must initiate contact and referral services cannot use solicitors.
Member fees are not based on patient #s
Members must charge usual fees to referral service patients

Answer 16

true

Question 17

Group Ads & referral services must be on file with the:

Answer 17

State Board

Question 18

In group ads & referral services, if one member receives more than __% of referrals it must be disclosed in all ads.

Answer 18

50

Question 19

Violation of group ads & referral services is:

Answer 19

• misdemeanor

- may include license suspension/revocation

Question 20

Able to advertise:

Answer 20

• name, ofc location, contact info
• hrs of operation
• lang spoken
• specialty cert
• insurance plan accepted
• schools attended & deg earned
• publications authored
• teaching positions held
• affiliations with hosp/clinics
• accurate statement of fees
• payment options avail
• accurate images of dr, staff/ facilities
• pub health info and approate care

Question 21

Cost of enforcing this section may be awarded against the _____ found in violation.

Answer 21

licensee