Advertising principles Flashcards
1
Q
A marketer needs to know what about the products
A
Facts and uniqueness, and features
2
Q
a product with an existing trademark uses …
A
The relationship with it to help customers recognise
3
Q
an advertisement needs to have ______ , _______, and _______to attract attention
A
Design, logo and catchy tune
4
Q
AIDA PRINCIPLE stands for :
A
Attention,Interest, Desire, Action
