Advertising prelim Flashcards
What does advertising help to build regarding a business firm?
It builds up the reputation of the advertiser
This includes increasing goodwill and reputation necessary to compete in the market.
How does advertising facilitate large-scale production?
It encourages production of goods in large-scale
Businesses are assured of selling on a large scale with the help of advertising.
What are the components of promotion?
- Advertising
- Publicity
- Personal selling
- Sales promotion techniques
What role does advertising play in helping sellers face competition?
It helps develop brand image and brand loyalty.
What does ‘place’ refer to in advertising?
Physical distribution and the stores where goods are available.
How can advertising influence buyer perception regarding price?
It can convince buyers about the superiority of the brand.
What is the primary role of advertising concerning products?
Advertising plays the role of information and education.
What are the functions of advertising?
- Informing target audience
- Influencing prospects to buy
- Reminding and increasing salience
- Creating brand and product differentiation
- Adding value
- Increasing product interest
- Increasing product demand
- Improving standard of living
What is the importance of advertising in the marketing mix?
It affects the other variables of the marketing mix.
What are the four Ps of the marketing mix?
- Product
- Price
- Place
- Promotion
How does advertising stimulate research and development?
It compels firms to differentiate their products and engage in more research.
What role does advertising play in educating people?
It informs about new products and their uses.
How does advertising support the press?
It provides revenue to publishers and enables lower publication rates.
Who are the active participants in advertising?
- Advertisers
- Target audience
- Advertising agencies
- Advertising production people
- Mass media
- Government authorities
What is the definition of advertising according to the American Marketing Association?
Any paid form of non-personal presentation of ideas, goods, and services by an identified sponsor.
What is the fundamental purpose of advertising?
To sell something - a product, a service, or an idea.
What feature of advertising allows it to reach a wide audience?
Mass communication.
What distinguishes advertising from personal selling?
Advertising is non-personal in character.
What is the significance of an identified sponsor in advertising?
The name of a reputable company can increase sales.
What are the characteristics of advertising?
- Communication
- Information
- Non-personal presentation
- Identified sponsor
- Consumer choice
- Art, science, and profession
Fill in the blank: Advertising is derived from the Latin word _______.
[advertere]
True or False: Advertising is only about promoting products.
False
Advertising also informs and educates consumers, influences demand, and supports other marketing activities.
What does effective advertising do for a new product?
It creates interest and awareness among prospective customers.
