Advertising/Marketing/Internet Flashcards
1
Q
Institutional (Corporate advertising)
A
attempts to establish a positive image of the company
its services and its reputation in the minds of the public
2
Q
Product
A
directed toward the particular properties a company has for sale
3
Q
The main purpose of real estate advertising is to
A
reach the largest number of probable prospects (not the most people)
4
Q
Truth in Lending prohibits what is called
A
Bait-and-switch advertising
