Advertising Exam, Ch 10

Question 1

Script

Answer 1

Specifies audio and video instructions, allows for discussion, internal use

Question 2

Storyboard

Answer 2

• developed from script
• blueprint for production
• know the components (audio, video, pictures)
• presentation that helps agency sell creative ideas

Question 3

Television production

Answer 3

• preproduction (planning/decisions prior to filming)
• production (shooting storyboard)
• postproduction (activity after filming)

Question 4

To make creative tv commercials

Answer 4

• visually captivating
• KISS (keep it sweet and symbol)
• opening is critical
• entertainment as a means to sell
• believable
• show desired behavior

Question 5

Radio Production

Answer 5

• grabs attention early
• theatre of the mind
• music and jingles
• image transfer
• KISS
• ask for action
• repetition

Question 6

Radio strategies

Answer 6

Humor, unique voices, sound effects, music