Advertising Design

Question 1

Marketing

Answer 1

The action or business of promoting and selling products or services, including market research and advertising. To advertise or promote (something).

Question 2

Advertising

Answer 2

The things a company or individual does to COMMUNICATE AND BUILD brand awareness. Traditionally it is done through television, radio or print. Recently it has expanded to online and social media.

Question 3

Client

Answer 3

Customer who purchases contracted services

Question 4

Consumer

Answer 4

A person, or household, that purchases goods or services. Sometimes referred to as a customer.

Question 5

Target Audience

Answer 5

Particular group of people, identified as the intended recipient of an advertisement or message.

Question 6

Advertising Campaign

Answer 6

A complete, planned course of action formulated to achieve defined objectives.

Question 7

Traditional Media

Answer 7

All public forms of communication, such as TV, radio, newspapers, and magazine advertisements.

Question 8

Nontraditional Media

Answer 8

New forms of public, and private, forms of communication such as emails, blogs, social networks, wikis, podcasts, and interactive advertising.

Question 9

Branding

Answer 9

Aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The collection of all things an audience will experience, and how all the brand elements work together. For example, the company’s logo(s), color palette, photo style, typeface, tagline, brand message, placement, treatment.

Question 10

Corporate Identity

Answer 10

The creation and maintenance of a positive company image, the way an organization is presented to or perceived by its members and the public.

Question 11

Focus Group

Answer 11

Individuals brought together for the purpose of asking them questions about a product or marketing strategy.

Question 12

Design Agency

Answer 12

Firm that creates new promotional ideas, designs, and provides other such services that help a client in entering and succeeding in a chosen market.

Question 13

Copy

Answer 13

Text or message portion of an advertisement, including the headline, sub-headlines.

Question 14

Single Truck

Answer 14

Refers to a one page ad, usually in a newspaper or magazine, with content that is only on one page.

Question 15

Double Truck

Answer 15

Refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages.

Question 16

Spread

Answer 16

Refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages.

Question 17

Brand Loyalty

Answer 17

A person’s preference (usually emotional) for a product.