Advertising, customers, the Internet

Question 1

brand building

Answer 1

the process by which a company creates or improves customers’ knowledge and opinions of a brand

Question 2

brand awareness

Answer 2

knowledge of the name of a company and the products it sells

Question 3

to launch a new product

Answer 3

to sell a new product on the market

Question 4

to increase market shares

Answer 4

zwiększyć udział rynkowy

Question 5

to maintain customer loyalty

Answer 5

utrzymać lojalność klientów

Question 6

banner ad

Answer 6

reklama na banerze

Question 7

classified ad

Answer 7

a small ad put in a newspaper or a magazine

Question 8

street hoardings

Answer 8

uliczne billboardy

Question 9

endorsement

Answer 9

approving or supporting something

Question 10

point-of-sale advertising

Answer 10

advertising for products and services at the places where they are bought

Question 11

barrage of ads

Answer 11

zapora reklam, bardzo duża liczba reklam

Question 12

to splinter

Answer 12

to break into small, sharp pieces

Question 13

to crumble

Answer 13

to break into small pieces

Question 14

prime time

Answer 14

the time when the largest number of people are listening/watching (the TV, radio etc.)

Question 15

yellow pages

Answer 15

pages with business numbers in a phonebook

Question 16

retailer

Answer 16

sprzedawca detaliczny

Question 17

to customise the purchase

Answer 17

spersonalizować zakup

Question 18

to check availability

Answer 18

sprawdzić dostępność

Question 19

to check delivery

Answer 19

sprawdzić dostawę

Question 20

to make a reservation

Answer 20

zrobić rezerwację

Question 21

to make the final purchase

Answer 21

dokonać ostatecznego zakupu

Question 22

despite, however, in spite of, in contrast, although, while, nevertheless, but, even if, even though, yet, as much as, although, whichever

Answer 22

:)