Advertising And Ecommerce Flashcards
1
Q
CTR, search and Display
A
2% and 0.35%
2
Q
CPM, display and video
A
$2.80 and $12.80
3
Q
Avg CPC, google search ads and display network
A
$2.14 and
4
Q
Avg cpm phone banners, iOS and Android
A
$0.20-$2 and $0.15-$1.50
5
Q
Conversion rate, search ads and display ads
A
2.7% and 0.9%
6
Q
Annual ad revenue, google and FB
A
80b and 27b
7
Q
Annual ad revenue, Twitter and Snap
A
2.5b and 400m
8
Q
E-commerce users global
A
1.6b
9
Q
Total online sales, Global and USA
A
1.91t and 390b
10
Q
Avg annual revenue per user global
A
$1,200
11
Q
USA parcel volume
A
10b
