Advertising Flashcards
brand awareness
consumer familiarity with a brand
loyalty
when consumers always want to buy from the same brand
celebrity endorsement
famous people recommending products
commercials
advertisements on TV, normally 30 seconds long
to go viral
a message/image which circulates quickly and widely normally over social media
niche product
a specialised product for a particular type of customer
prime time
evening viewing hours when TV has the largest audience
product placement
when a product is used/seen in a film or TV series
target audience
the type of customers that a product is intended for
word of mouth
when something is directly recommended by friend or someone you know
advertising campaign
an organised project to promote something
spam
junk email, normally for marketing
a sample
a small amount of something to try it
press release
official statement to journalists giving information about something
trade fair
an exhibition where businesses from a particular industry promote their products
