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Wine Business & Marketing > Advertising > Flashcards

Advertising Flashcards

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1
Q

Which Medium can you advertise wine?

A

• Electronic (radio/tv), Print (newspaper/online) or Direct

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2
Q

What are Australian ethical and legal controls?

A

Australian Ethical and legal controls are becoming tighter and tighter e.g. Pregnancy wine label. The time and day it is advertised, sporting events.

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3
Q

What drives most innovation in wine marketing in today’s world?

A

Engagement and peer group influence

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4
Q

What is tracking in advertising?

A

Tracking is related to engagement, but is more targeted e.g. “you have been ‘invited’ to a special event” and you have been targeted because of your interest and having your location ‘pinged’

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Wine Business & Marketing (5 decks)

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