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E-Matura 2 > Advertising > Flashcards

Advertising Flashcards

1
Q

veröffentlichen, anbieten

A

to advertise

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2
Q

Werbung

A

advertisement (=ad)

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3
Q 
Fernsehwerbung
Radiowerbung
Online-Werbung
Printwerbung
Außenwerbung
A 
television advertising
radio advertising
online advertising
print advertising
outdoor advertising
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4
Q

Fernsehwerbesport

A

television commercial

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5
Q

Plakatwerbung

A

billboard

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6
Q

befürworten

Befürwortung

A

to endorse

endorsement

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7
Q

Mundpropaganda

A

word-of-mouth propaganda

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8
Q

Werbeagentur

A

advertising agency

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9
Q

Werbebudget

A

advertising budget

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10
Q

Werbekampagne

A

advertising campaign

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11
Q

Marke

A

brand

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12
Q

Markenbekanntheit

A

brand awareness

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13
Q

tagline

A

slogan

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14
Q

Zielgruppe

A

target group, audience

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15
Q

üblicherweise

A

commonly

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16
Q

Überzeugung

A

persuasion, conviction

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17
Q

erwerben

A

to aquire

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18
Q

Klinken putzen (ugs. Für von Tür zu Tür gehen für Werbung etc.)

A

door-to-door canvassing

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19
Q

Dank / aufgrund der Industrialisierung

A

due to industrialisation

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20
Q

zunehmend

A

increasingly

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21
Q

Gewohnheit

A

habit

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22
Q

enorm

A

tremendous

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23
Q

Markthändler, Vermarkter

A

marketer

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24
Q

reichlich

A

plenty

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25
Q

wertvoll, nützlich

A

valuable

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26
Q

zusätzliche Kosten

A

additional costs

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27
Q

moderne Gegenstücke

A

contemporary counterparts

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28
Q

fröhlich

A

cheerful

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29
Q

betrunken

A

well-oiled

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30
Q

verherrlichend

A

gloryfying

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31
Q

vergewaltigen

A

to rape

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32
Q

wahrnehmen

A

to perceive

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33
Q

bestehen

A

to insist

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34
Q

verlockend

A

seductively

35
Q

öffentliches Ärgernis

A

public outrage

36
Q

einfache Leute

A

plain folks

37
Q

Hausfrau/mann

A

homemaker

38
Q

kräftige Männer

A

rugged men

39
Q

Wichtigtuer

A

snob

40
Q

glitzernde Allgemeinheit

A

glittering generality

41
Q

Wunder

A

miracle

42
Q

Marktschererei

A

puffery

43
Q

Empfehlungsschreiben

A

testimonial

44
Q

Landschaft

A

scenery

45
Q

Wiederholung

A

repetition

46
Q

zuverlässig

A

reliable, trustworthy

47
Q

unterbewusst

A

subconscious

48
Q

Kaufverhalten

A

purchasing behavior

49
Q

Anspielung

A

allusion

50
Q

andeuten

A

to imply

51
Q

Annahme

A

assumption

52
Q

abgebildet

A

depicted

53
Q

Produktklasse

A

product class

54
Q

Empfehlungsschreiben

A

testimonial

55
Q

Schmerzmittel

A

pain reliever

56
Q

einprägsam

A

catchy

57
Q

Aufwand

A

effort

58
Q

überredend

A

persuasive

59
Q

berüchtigt

A

notorious

60
Q

undeutliche Sprache

A

fuzzy language

61
Q

Schmeichlerei

A

flattery

62
Q

wecken

A

to arouse

63
Q

zufriedenstellend

A

to satisfactory

64
Q

entfachen

A

to spark

65
Q

Streitigkeiten

A

controversies

66
Q

sich etw zu Nutze machen

A

to tap into sth

67
Q

Hauptware

A

staple

68
Q

schlechtmachen, in Veruf bringen

A

to decry

69
Q

Aufpasser

A

watchdog

70
Q

zurückreichen/zurückgehen bis (Zeit)

A

to date back to

71
Q

sich auf etw verlassen, auf etw bauen

A

to rely on sth

72
Q

Marktforschung

A

market research

73
Q

beeinflussen

A

to affect

74
Q

eine Schlussfolgerung/einen Schluss ziehen

A

to draw a conclusion

75
Q

sich für etw entscheiden

A

to opt for sth

76
Q

Anreiz

A

incentive

77
Q

reichen von … bis …

A

to range from … to …

78
Q

sich auf etw. konzentrieren

A

to focus on sth.

79
Q

Waren

A

goods

80
Q

Hersteller

A

manufacturer

81
Q

finanzieren

A

to fund

82
Q

sich unterscheiden von

A

to differ from

83
Q

Anstieg

A

rise

84
Q

Radiosender

A

radio station

E-Matura 2 (14 decks)

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