Advertising Flashcards by Coni Fuss | Brainscape

Q

appropriate

A

passend, anpassen

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Q

audience

A

Publikum

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Q

banner ad

A

Bannerwerbung

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Q

brand

A

Marke

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Q

catch tune

A

Ohrwurm

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Q

classified advertisement

A

Kleinanzeige

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Q

coined word

A

Kunstwort

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Q

to convey

A

vermitteln

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Q

insert

A

Beilage

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Q

jingle

A

Werbemelodie

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Q

message

A

Botschaft

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Q

neologism

A

Neubildung

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Q

offensive

A

anstößig

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Q

pun

A

Wortspiel

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Q

tempting

A

Verlockung

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Q

Advertising Message AIDA

A

Attention, Interest, Desire, Action

Q

arouse

A

aufrüttel,aufwecken

Q

obtain

A

erreichen

Q

desire

A

Wille,Leidenschaft

Q

convince

A

überzeugen

Q

occupation

A

der Beruf

Q

education

A

Bildung, Erziehung, Unterricht

Q

subliminal

A

unterschwellig