Advertising

Question 1

Decision making faculties in the brain are not fully developed until age of 25

Answer 1

children have

• no internal moral compass
• can become desensitised

Question 2

Consumers preference cannot be influenced by advertisements

Advertisements reflects the values of society

• only when advertisements espouse values congrous with consumers, consumers will be naturally inclined to pay attention to the advertised product
• • pertinence of ideals in people’s lives is what advertisers capitalise on

Answer 2

RJ Reynolds - second largest tobacco company in US could not sell smokeless cigerettes even after spending 1 billion

Question 3

Sublimal advertising, “soft advertising”
– in a society where advertisements are so integratl . advertisements affect our subconscious and subtly influence our mindsets

vs. “hard-advertising” in the past

Answer 3

During movies, will sneak in “drink coke”, eat popcorn, but did not work

Todays advertising focus less on the good, but rather, the identity or prestige of owning the good
e.g. “Old Spice” deodorant not just to smell good, but also to be masculine and attractive to the female species

Question 4

For certain events, creditability cannot be doubted

Answer 4

• in SG, the “Today” paper wed established to promote competition and ascertain credibility among local newspapers

Question 5

News can help serve as a social watch-dog

Answer 5

• investigative journalism has produced reports exposing scandals and misdeeds

e. g. The NKF financial scandal
- involved the revelation of a number of malpractices at the charity organisation,
- including the misuse of donated funds by its former chief executive officer T. T. Durai.

Question 6

Publicity – good when it questions the safety of products, ethnics of companies

Answer 6

Sanlu – a Chinese company known to be producing poisonous milk containing melamine