Advertising Flashcards
1
Q
Attention
A
The design , bold lettering , language usage , creating an image which consumers can identify
2
Q
Desire
A
Create a desire to posses the product
3
Q
Action
A
Hard sell- a direct pressure on the consumer to do what the advertiser instructs
Soft sell - suggesting rather than telling
4
Q
Analyzing
A
Headline Body Brand name Slogans Visuals Frame- angles , focus and space
5
Q
Type of publication
A
Where will you be expected to find the advertisement
6
Q
What attitude are reflected
A
Political , social or sexism
