Advertising

Question 1

Wayland Ayer

Answer 1

First Ad Agency

Question 2

Penny Press

Answer 2

Newspapers cost 1 penny because they sold so many ads

Question 3

Joseph Campbell

Answer 3

Published Boston Newsletter

Question 4

Benjamin Day

Answer 4

New York Sun

1st Penny Press Newspaper

Question 5

MW Ayers and Son

Answer 5

Wayland Ayer advertising company

Question 6

Better Business Bureau

Answer 6

Regulates Advertising Stops False Advertising

Question 7

Nielsen

Answer 7

Finds demographics. Good to know where to advertise

Question 8

High self-disclosure on competence

Answer 8

Perceived as more competent

Question 9

Media Sponsored Research

Answer 9

Applied research used to enhance profits

Question 10

Mass Comm Scholarship

Answer 10

Theoretical Research. Answers regardless of practical application.

Question 11

Agenda Setting Theory

Answer 11

Don’t say WHAT to think but tell people what to think about and not think about.

Question 12

Powerful Effects Theory

Answer 12

We see the world as pictures in our head. Media decides what images we see.

Question 13

Cumulative Effects Theory

Answer 13

Media has powerful effects after repeated messages. Not immediate.

Question 14

Cognitive Dissonance

Answer 14

People adjust to be in harmony with the majority.

Question 15

Third-person Effect

Answer 15

Mass media doesn’t affect ME but it affects others.

Question 16

Experiment Research

Answer 16

Watch interaction with product

Question 17

Quantitative Research

Answer 17

Get stats from large groups

Question 18

Qualitative Research

Answer 18

Get specific info from smaller groups.

Question 19

Diaries

Answer 19

Write down exactly what they’re watching and when they watch it.