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English > Advertising > Flashcards

Advertising Flashcards

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Proverbs and Idioms flashcards
0
Q

Consumer

A

A person who uses goods or services

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1
Q

Persuade

A

To push someone into doing or get something

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2
Q

Manipulate

A

To control or trick someone

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3
Q

Endorsement

A

A promotional statement

Eg. A celebrity advertises something

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4
Q

Logo

A

A symbol that represents a company

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5
Q

Slogan

A

A statement that companies uses that promote an advertisement and to make it memorable
Eg. I’m loving it

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6
Q

Hyperbole

A

Extravagant exaggeration

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7
Q

Brand

A

A name given to a product or service

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8
Q

Repetition

A

Using words more than once to get it into people’s minds

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9
Q

Imagery

A

Making a viewer picture the image you are trying to create

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10
Q

Colour

A

Making something stand out or make it brighter or darker

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11
Q

Jargon

A

A characteristic language for a particular group

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12
Q

Motif

A

A design that consists of repeating shapes or colours

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13
Q

Statistics

A

Specific numbers that answers a particular question

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14
Q

Rhetorical question

A

Asking a question that they don’t expect to be answered

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15
Q

Pun

A

A play on words

16
Q

Target audience

A

Who you are aiming the advertisement at

17
Q

Superlative

A

An exaggerated expression

18
Q

Imperative

A

Requiring attention or attitude

19
Q

Connotation

A

An idea that is implied or suggested

20
Q

Layout

A

A plan or design of something that is laid out

21
Q

Composition

A

The way in which someone or something is composed

22
Q

Copy

A

The words on a ad

23
Q

Buzz words

A

Words that have a warm and comforting sound or feel to them

24
Q

Alliteration

A

Using the same first letter in each word

25
Q

Rhyme

A

Words that sound the same

26
Q

Personification

A

When you give human qualities to an inanimate object

27
Q

Stereotype

A

Putting a personality on someone because of where they live etc without getting to know them

28
Q

Subconsciously

A

From a subconscious mind

English (8 decks)

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