Advertising Flashcards
Consumer
A person who uses goods or services
Persuade
To push someone into doing or get something
Manipulate
To control or trick someone
Endorsement
A promotional statement
Eg. A celebrity advertises something
Logo
A symbol that represents a company
Slogan
A statement that companies uses that promote an advertisement and to make it memorable
Eg. I’m loving it
Hyperbole
Extravagant exaggeration
Brand
A name given to a product or service
Repetition
Using words more than once to get it into people’s minds
Imagery
Making a viewer picture the image you are trying to create
Colour
Making something stand out or make it brighter or darker
Jargon
A characteristic language for a particular group
Motif
A design that consists of repeating shapes or colours
Statistics
Specific numbers that answers a particular question
Rhetorical question
Asking a question that they don’t expect to be answered
Pun
A play on words
Target audience
Who you are aiming the advertisement at
Superlative
An exaggerated expression
Imperative
Requiring attention or attitude
Connotation
An idea that is implied or suggested
Layout
A plan or design of something that is laid out
Composition
The way in which someone or something is composed
Copy
The words on a ad
Buzz words
Words that have a warm and comforting sound or feel to them
Alliteration
Using the same first letter in each word
Rhyme
Words that sound the same
Personification
When you give human qualities to an inanimate object
Stereotype
Putting a personality on someone because of where they live etc without getting to know them
Subconsciously
From a subconscious mind
