Advertising Flashcards
0
Q
A person who uses goods or services
A
Consumer
1
Q
Cause somebody to adopt a certain thought or belief
A
Persuade
2
Q
Manipulate
A
To influence others skillfully
3
Q
A promotional statement
A
Endorsement
4
Q
Logo
A
A company emblem or device
5
Q
Slogan
A
A phrase accosiated with a product
6
Q
Extravagant exageration
A
Hyperbole
7
Q
A name given to a product or service
A
Brand
8
Q
Product
A
A thing that is for sale
9
Q
Repetition
A
Something that is repeated
10
Q
Figurative writing or speaking
A
Imagery
11
Q
A visual attribute of things that results from the light they emit
A
Colour
12
Q
Jargon
A
A characteristic of a particular group
13
Q
Motif
A
A design or shape that consists of recurring shapes or colours
14
Q
A branch of applied mathematics concernd with the collection of data
A
Statistics
