Advertising Flashcards
A person who uses goods or services
Consumer
Cause somebody to adopt a certain thought or belief
Persuade
Manipulate
To influence others skillfully
A promotional statement
Endorsement
Logo
A company emblem or device
Slogan
A phrase accosiated with a product
Extravagant exageration
Hyperbole
A name given to a product or service
Brand
Product
A thing that is for sale
Repetition
Something that is repeated
Figurative writing or speaking
Imagery
A visual attribute of things that results from the light they emit
Colour
Jargon
A characteristic of a particular group
Motif
A design or shape that consists of recurring shapes or colours
A branch of applied mathematics concernd with the collection of data
Statistics
A question wich is not supposed to be answered
Rhetorical question
Pun
A humorous play on words
Target audience
A group of people which a product or service is targeted at
An exaggerated exppresion
Superlative
Requiring attaention or action
Imperative
Connotation
What you must know in order to understand an expression
Layout
A plan or design of something that is laid out
Copy
The text on an advertisement
Buzz words
Stock phrases that have become nonsence through endless repetition
