Advertising Flashcards
What is Communication?
Talking or sharing information with others so they understand what you’re saying.
What is a Communication Channel?
The way the message is sent, like phone, email, or face-to-face.
What is Context in communication?
The situation or setting where communication happens.
What does Decoding mean?
Figuring out what a message means after hearing or reading it.
What is Encoding?
Changing your thoughts or ideas into words or actions to send a message.
What is Feedback?
The answer or reaction someone gives after receiving a message.
What are Hedonic Needs?
Things people want for fun and enjoyment, like video games or candy.
What is Interpersonal Communication?
Talking directly to one person.
What is Involuntary Attention?
Paying attention to something without meaning to, like when an ad catches your eye.
What is Mass Communication?
Sending a message to a large group of people through things like TV, radio, or the internet.
What is Noise in communication?
Any distraction that messes with understanding a message, like loud sounds or bad internet connection.
What is a Unique Selling Proposition?
A special thing about a product that makes it stand out from others.
What is Voluntary Attention?
Paying attention to something because you’re interested or need it.
What is an Advertising Plan?
A plan for how to advertise a product, what to do, and how to know if it works.
What is an Attitude Study?
Asking people what they think about something before and after they see an ad.
What is Comparison Advertising?
Ads that show how one product is better than another.
What is Copywriting?
Writing the words in ads or other marketing materials.
What is a Creative Strategy?
A plan that explains who the ad is for, what it should say, and how to say it.
What is an Illustration in advertising?
Pictures or drawings in ads that help show the product.
What is Image Advertising?
Ads that focus on how a product makes people feel, not just what it does.
What is Layout in advertising?
A drawing that shows where everything goes in an ad.
What is a Recall Test?
A test that checks how much people remember about an ad after seeing it.
What is a Recognition Test?
A test that checks if people recognize an ad they’ve seen before.
What is a Resonance Test?
A test that checks if an ad makes people feel something or connect with it.
What is Return on Investment (ROI)?
How much money you make compared to how much you spent.
What is Situational Analysis?
Looking at the environment around a business to understand how it works.
What is a Slogan?
A short, catchy phrase that helps people remember a brand or product.
What is a Storyboard?
A picture-by-picture plan for how an ad or commercial will look.
What is a SWOT Analysis?
A way to check what a company is good at, what they need to improve, what opportunities they have, and what threats they face.
What is Brand Awareness?
How many people know about a brand.
What is Brand Equity?
The value a company gets from having a well-known brand.
What is Brand Image?
How people think about a brand.
What is Brand Loyalty?
When customers keep buying from the same brand over and over.
What is Branding?
Creating a brand to make it special and memorable.
What is Consumer-Oriented Advertising?
Ads made with the customer’s needs and wants in mind.
What are Consumer-Oriented Sales Promotions?
Offers or deals that encourage people to buy a product.
What is Cross-Selling?
Selling extra products to customers who already buy from the company.
What is Direct Retailing?
Selling products directly to customers, like door-to-door or through home parties.
What is a Generic Brand?
A no-name product that is cheaper than well-known brands.
What is a Marketing Database?
A collection of information about customers, like their names and how they shop.
What is Positioning?
Creating a unique image for a product to make it different from others.
What is RFM Analysis?
A way to look at customers based on how often they buy, how recent their purchases were, and how much they spend.
What is Sponsorship?
When a company supports an event, cause, or activity that fits with their goals.
What is a Stereotype?
Making assumptions about people based on their group, like their race or gender.
What is a Tie-In Promotion?
When two products or services work together to promote each other.
What is a Balance Sheet?
A report showing a company’s money, what it owes, and how much it’s worth.
What are Commission Systems?
A way an ad agency gets paid based on how much money is spent on ads.
What is the Competition-Matching Method?
Setting an ad budget based on how much competitors are spending.
What is Cost of Living?
The usual cost of things like food, housing, and bills in a certain place.
What is Discretionary Income?
The money left over after paying for all the essentials, like rent and food.
What is a Fee System?
A way to pay an ad agency based on how many hours they work for you.
What is Gross Domestic Product (GDP)?
The total value of all products and services a country makes in a certain time.
What is an Incentive-Based System?
Paying an ad agency based on how well they perform or meet goals.
What is an Income Statement?
A report showing a company’s earnings, costs, and if they made a profit or loss.
What is Inflation?
When the prices of things go up, and money buys less than before.
What is a Market Response Model?
A method to set an ad budget based on how many sales you expect from the ads.
What is the Objective-and-Task Method?
A way to estimate the cost of reaching ad goals.
What are Percentage-of-Sale Methods?
A way to set the ad budget as a percentage of past or expected sales.
What is Purchasing Power?
How much a certain amount of money can buy.
What is a Recession?
A time when the economy is not doing well, and people spend less.
What is Share of Voice?
How much a company is advertising compared to others in the same market.
What is Value?
What a customer thinks a product is worth compared to how much it costs.
What is Affirmative Disclosure?
Saying important facts in all future ads that were missing from past ads.
What is the Alcohol and Tobacco Tax and Trade Bureau (TTB)?
The government group that makes sure alcohol and tobacco products are safe and labeled right.
What is a Boycott?
When people refuse to buy from a company to protest something it did.
What is a Cease-and-Desist Order?
A legal order to stop using a false or misleading ad.
What are Change Agents?
People who help make important changes that improve things.
What is Consumerism?
When people try to change how businesses act to make sure customers are treated fairly.
What is a Corrective Ad?
An ad that fixes a lie or mistake from a previous ad.
What is Deception?
Lying or tricking people in an ad.
What is Defamation?
Saying something false or mean about a business or product.
What is a Disclaimer?
A statement that tells you what a product can’t do or what it’s not responsible for.
What are Ethics?
Doing what is right and fair.
What is the Federal Communications Commission (FCC)?
The government group that makes sure radio, TV, and other communication are done fairly.
What is the Federal Trade Commission (FTC)?
The government group that stops businesses from being unfair or dishonest in their ads.
What is the Food and Drug Administration (FDA)?
The government group that makes sure food, drugs, and medicine are safe.
What is Puffery?
Making exaggerated or over-the-top claims in ads.
What is Self-Regulation?
The way the ad industry controls itself to avoid doing bad things.
What is a Subliminal Message?
Hidden messages in ads that influence you without you realizing it.
What is Acculturation?
When a group of people adopts the customs or behaviors of another group.
What is Back Translation?
Translating a message into another language and then translating it back to the original language to check if it still makes sense.
What is Cultural Diversity?
Having different races, religions, and backgrounds in one place.
What is Dumping?
Selling something at a very low price in another country to beat local prices.
What is Ethnocentrism?
Thinking your own culture is better than others.
What are Explicit Communicators?
People who clearly say what they mean, no confusion.
What is Globalization?
When different countries and cultures connect and interact more.
What are Implicit Communicators?
People who say things in a less direct way, where you need to guess the full meaning.
What is Infrastructure?
A country’s systems like roads, communication, and utilities.
What is International Trade?
Selling and buying products with other countries.
What is Nonverbal Communication?
Sending messages without words, like through gestures or body language.
What is Picturing?
Using pictures to send a message.
What is a Translator?
Someone who changes words from one language to another.
What is Visual Diversity?
Showing different kinds of people in ads to reflect the variety in society.
What is a Career Portfolio?
A collection of your work, achievements, and experience to show to employers.
What is Corporate Culture?
The shared values and behavior inside a company.
What is Discrimination?
Treating someone unfairly because of things like their race or gender.
What does Empowering mean?
Giving people more control and responsibility to make their own choices.
What is Harassment?
Being mean or picking on someone, either verbally or physically.
What are Hard Skills?
Skills you learn through training or education, like math or computer skills.
What is an Informational Interview?
A meeting to learn more about a job or company.
What is Initiative?
Doing something without being asked to do it.
What is an Internship?
A work experience to learn about a job or industry.
What is Leadership?
The ability to guide a group of people toward a goal.
What is a Mentor?
A person who gives advice and helps you grow.
What does Multifaceted mean?
Having many different skills or talents.
What is Networking?
Making connections with people to help in your career.
What does Punctual mean?
Being on time for things.
What is a Skill Set?
The special abilities or knowledge you have for a job.
What are Soft Skills?
Personal qualities like being friendly or organized that help at work.
What is a Team?
A group of people working together toward a common goal.
What is Time Management?
Organizing your time to get things done efficiently.
What is Workplace Bullying?
Repeated actions that hurt or intimidate someone at work.
What is a Deal Loader?
When a store gets extra discounts or rewards for buying a lot of a product.
What is Elastic Demand?
When people buy less of something if it gets more expensive, and buy more if it gets cheaper.
What is Inelastic Demand?
When people keep buying almost the same amount of something no matter if the price goes up or down.
What is a Marketing-Information System (MIS)?
A system that helps businesses collect information to make good decisions.
What is Penetration Pricing?
When a company starts selling a product at a low price to get a lot of people to try it, then raises the price later.
What is Price Equilibrium?
The perfect price where the amount of stuff people want to buy matches the amount the store has.
What is Price Skimming?
When a company starts selling something at a high price and lowers it over time as more people start buying it.
What is Push Money?
Money given to salespeople to encourage them to sell more products.
What is a Rebate?
A discount given back to you after you buy something, usually if you fill out a form or keep your receipt.
What is a Sample?
A small part of a product you can try before deciding to buy it.
What is Sampling?
Giving out small pieces or samples of a product to get people to try it.
What is a Trade Allowance?
A discount given to stores to encourage them to sell a certain product.
What is Trade Credit?
When a store buys something but gets extra time to pay for it later.
What is the 4C’s Model?
A way to think about marketing by focusing on: Customer, Cost, Convenience, and Communication (instead of the usual 4P’s).
What is an Agenda?
A list of things to talk about or do in a meeting or activity.
What is an Attitude Study?
A survey that asks people what they think about a product or brand.
What is Comparison Advertising?
Ads that show how one product is better than another similar product.
What is Copywriting?
Writing the words for an ad or other promotional materials.
What is a Creative Brief?
A document that tells everyone working on an ad what the goal is, who it’s for, and what message it should say.
What is an Illustration?
Pictures or drawings used in ads to make the message clearer or more fun.
What is Layout in advertising?
How everything (like pictures and text) is arranged in an ad or on a page.
What is Lead Time?
The time it takes to get everything ready before you do something, like creating an ad.
What is a Recall Test?
A test to see how much people remember about an ad after they’ve seen it.
What is a Recognition Test?
A test to see if people can recognize an ad they’ve seen before.
What is a Resonance Test?
A test to see how much an ad makes people feel something or connect with them.
What is a Storyboard?
A picture-by-picture plan showing what will happen in a commercial or ad.
What is Synergy?
When different parts of an ad or campaign work together and make each other better.
What is Share of Voice?
How much a company spends on advertising compared to other companies in the same market.
What is Phishing?
When someone pretends to be a trusted company to trick you into giving them personal information, like passwords or credit card numbers.
What is Spam?
Unwanted messages or emails, usually for ads, that are sent to a lot of people at once.
What is an Advertiser?
A person or company that wants people to know about their product.
What is Advertising?
Paying to tell people about something so they buy it.
What is an Advertising Agency?
A company that makes ads for other companies.
What is a Boutique Advertising Agency?
A small ad company that hires others to help.
What is a Brand?
What makes a company or product special.
What is Brand Advertising?
Ads that make a company look good.
What is a Consumer?
A person who buys and uses stuff.
What is Corporate Advertising?
Ads that make a company look good, not just its products.
What is Green Marketing?
Ads that show a company helps the environment.
What are Industry Trade Groups?
Companies in the same business working together.
What is an Infomercial?
A long commercial that explains a product.
What is Product Advertising?
Ads that explain why a product is useful.
What is an Advertising Campaign?
A bunch of ads with the same message.
What are Buying Motives?
Reasons why people buy stuff.
What is Consumer Behavior?
How people decide what to buy.
What are Convenience Products?
Things people buy often without thinking much.
What is Culture?
The way a group of people live, act, and think.
What are Emotional Motives?
Buying something because of feelings.
What is Extensive Decision Making?
Thinking a lot before buying something big.
What is Limited Decision Making?
Thinking a little before buying something new.
What is a Need?
Something you have to have.
What are Patronage Motives?
Buying from the same place because you like it.
What are Rational Motives?
Buying something because it makes sense.
What is a Reference Group?
A group of people you look up to.
What is Routine Decision Making?
Buying the same thing over and over without thinking much.
What are Shopping Products?
Things you want but don’t need right away.
What are Specialty Products?
Things you really love and won’t buy from just anywhere.
What are Unsought Products?
Stuff you don’t think about buying until you need it.
What is a Want?
Something you’d like but don’t need.
What is Benefit Segmentation?
Dividing customers by what they want from a product.
What is a Customer Profile?
A description of the type of people who buy from a company.
What are Demographics?
Facts about people like age, gender, and job.
What is Geographic Segmentation?
Selling based on where people live.
What is Integrated Marketing Communication (IMC)?
Making sure all ads tell the same story.
What is Market Segmentation?
Splitting customers into groups based on what they like.
What is Market Share?
How much of the total sales a company gets.
What is Marketing?
Everything a business does to sell stuff.
What is the Marketing Concept?
Making things that people want and will buy.
What are Marketing Functions?
The jobs businesses do to sell products.
What is the Marketing Mix?
The four big things businesses focus on: product, price, place, and promotion.
What is a Marketing Plan?
A business’s plan for selling stuff.
What is Mass Marketing?
Selling to as many people as possible.
What is a Niche Market?
Selling to a small group of people with a specific interest.
What is Product Usage?
How much of a product people use.
What are Psychographics?
People’s interests and lifestyles.
What is a Target Market?
The specific group a business wants to sell to.
What are Brand Extensions?
When a company makes a new product using an old brand name.
What is Consumer Credit?
Letting people pay for something later.
What is Elastic Demand?
When people buy less of something if the price goes up.
What is Inelastic Demand?
When people keep buying something no matter the price.
What is Intensive Distribution?
Selling a product in as many places as possible.
What is selling to a small group of people with a specific interest called?
Niche marketing
What does product usage refer to?
How much of a product people use.
What are psychographics?
People’s interests and lifestyles.
What is a target market?
The specific group a business wants to sell to.
What are brand extensions?
When a company makes a new product using an old brand name.
What is consumer credit?
Letting people pay for something later.
What is elastic demand?
When people buy less of something if the price goes up.
What is inelastic demand?
When people keep buying something no matter the price.
What is intensive distribution?
Selling a product in as many places as possible.
What is a licensed brand?
A brand name a company lets others use.
What does markdown mean?
A price drop.
What is nonprice competition?
Competing based on quality, not price.
What is obsolescence?
When a product becomes useless or unwanted.
What is penetration pricing?
Selling something cheap at first to attract buyers.
What is price competition?
Competing based on price.
What is price equilibrium?
When supply and demand balance out.
What is price skimming?
Starting with a high price, then lowering it later.
What is the product life cycle?
The stages a product goes through: new, growing, popular, then fading.
What is a product line?
Similar products from the same company.
What is a product mix?
All the products a company sells.
What is trade credit?
Letting businesses buy now and pay later.
What is a trademark?
A special name or logo only one company can use.
What is business-to-business marketing?
When companies sell to other companies.
What is a channel of distribution?
How products get from maker to buyer.
What is a direct channel?
Selling directly to customers.
What does distribution refer to?
Moving products to where people can buy them.
What is a distribution center?
A big warehouse that helps move products.
What is electronic data interchange (EDI)?
Computers talking to each other to order stuff.
What are exports?
Products sent to other countries.
What are imports?
Products bought from other countries.
What is an indirect channel?
Selling products through stores or other people.
What is an invoice?
A bill for something.
What is a kiosk?
A small stand that sells or gives out information.
What is logistics?
The planning of moving stuff around.
What is a point-of-sale (POS) system?
A system that tracks sales and inventory.
What is a purchase order?
A request to buy products.
What is a supply chain?
All the steps to get a product from a factory to a customer.
What is a warehouse?
A building for storing products.
What is an approach in sales?
The first thing a salesperson says to a customer.
What does close mean in sales?
When a customer decides to buy something.
What is a demonstration?
Showing how a product works.
What is direct marketing?
Selling without a store, like online or by mail.
What is an endorsement?
When someone famous says a product is good.
What is follow-up in sales?
Checking with customers after they buy something.
What is personal selling?
Face-to-face selling.
What is preapproach?
Researching customers before selling to them.
What is a press release?
A message sent to the news about a product.
What is promotion?
Ways to get people interested in a product.
What is a promotional mix?
The different ways businesses promote products.
What is public relations?
Making a company look good.
What is publicity?
Free attention from the media.
What is sales promotion?
Deals and offers to get people to buy.
What is suggestion selling?
Offering extra things to go with a purchase.
What is visual merchandising?
How stores display products to make them look good.
What is aerial advertising?
Ads in the sky (like plane banners).
What is a banner ad?
A small ad on a website.
What is cinema advertising?
Ads before movies.
What is product placement?
A product showing up in a movie or show.
What is social media?
Websites where people share information.
What is transit advertising?
Ads on buses, taxis, or trains.
