Advertising Flashcards

1
Q

Equipment

A
  • “Advertising agencies use specialized __________ to create visually appealing campaigns.”
  • “Modern __________ is critical for generating high-quality commercials that captivate audiences.”
  • “The advancements in advertising __________ have significantly improved the production of digital content.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Distracted

A
  • “Many students get __________ by online adverts while trying to focus on their studies.”
  • “Consumers can be easily __________ by flashy advertisements, leading to impulsive purchases.”
  • “While browsing social media, users are often __________ by targeted ads, which affect their productivity.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Link their name

A
  • “Brands often __________ to high-profile events to increase their visibility.”
  • “Companies that __________ to social causes can improve their reputation among consumers.”
  • “By __________ to well-known influencers, brands can tap into new target markets.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Donate

A
  • “Many businesses __________ a portion of their profits to charities, which boosts their public image.”
  • “Advertising campaigns often encourage consumers to __________ to social causes.”
  • “Brands that __________ to environmental causes are seen as more responsible and gain consumer trust.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Sponsors’ advertising messages

A
  • “Events like the Olympics are filled with __________, which are carefully crafted to target large audiences.”
  • “Viewers are bombarded with __________ during major sporting events.”
  • “Companies use __________ to align their brand with high-profile events and athletes.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Media exposure

A
  • “High __________ can increase a brand’s credibility and attract new customers.”
  • “By leveraging __________, companies can effectively spread their advertising message.”
  • “Celebrities often gain __________ through partnerships with top brands.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Brands

A
  • “__________ often invest heavily in advertising to stay ahead of the competition.”
  • “Luxury __________ rely on high-quality ads to maintain their premium image.”
  • “Well-known __________ tend to dominate advertising spaces, making it harder for smaller companies to compete.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Harmful

A
  • “Advertising unhealthy food can be __________ to public health, especially when targeted at children.”
  • “Many people believe that advertisements for alcohol or tobacco are __________ and should be regulated.”
  • “The over-promotion of consumerism is seen as __________, leading to unnecessary spending.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Showcase

A
  • “Advertisements are designed to __________ the best features of a product.”
  • “Companies __________ their latest innovations in high-budget TV commercials.”
  • “Product launches are used as opportunities to __________ new designs and features to the public.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Affect product sales

A
  • “A well-placed advertisement can dramatically __________, driving business growth.”
  • “Negative press about an ad campaign can __________, as consumers might associate the brand with controversy.”
  • “Advertisements that resonate with customers emotionally are likely to positively __________.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Reputation

A
  • “An unethical ad campaign can severely damage a company’s __________.”
  • “Companies must carefully curate their advertisements to protect their __________.”
  • “Positive media coverage can enhance a brand’s __________, attracting loyal customers.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Misbehave

A
  • “Celebrities who __________ can tarnish the image of the brands they represent.”
  • “Children often __________ when they are exposed to advertisements that encourage unhealthy behavior.”
  • “Public figures who __________ in advertisements might face backlash from consumers.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

High level of fat and sugar

A
  • “Fast food advertisements often promote products with a __________, which can contribute to health problems.”
  • “Regulations are being considered to limit the advertising of foods with a __________ to children.”
  • “Many ads promote snacks with a __________, appealing to younger audiences.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Encourage

A
  • “Advertisements often __________ consumers to make impulse purchases.”
  • “Brands use social proof in ads to __________ potential customers to try their products.”
  • “Marketing strategies are designed to __________ brand loyalty among consumers.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Pester

A
  • “Children often __________ their parents to buy products they see in commercials.”
  • “Advertisers use techniques that make children __________ adults for the latest toys or gadgets.”
  • “Parents can feel overwhelmed when their kids __________ them after seeing ads for unhealthy foods.”
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Consumerism

A
  • “Advertising plays a significant role in promoting __________, encouraging people to buy more than they need.”
  • “Critics argue that constant exposure to ads fuels a culture of __________.”
  • “Many advertisements perpetuate a cycle of __________ by creating artificial desires.”
17
Q

Freedom of choice

A
  • “Some argue that banning certain types of ads infringes on the __________ of consumers.”
  • “Advertisements should empower individuals with __________ rather than manipulating their decisions.”
  • “Although advertising can influence purchasing decisions, consumers ultimately have the __________.”
18
Q

Key principle

A
  • “Transparency is a __________ in ethical advertising.”
  • “Honesty should be a __________ for brands when designing their campaigns.”
  • “The __________ behind responsible advertising is to provide accurate information to consumers.”
19
Q

Informed choices

A
  • “Effective advertising helps consumers make __________ about which products best suit their needs.”
  • “Brands should ensure their ads provide enough information for people to make __________.”
  • “Consumers must have access to accurate data to make __________.”
20
Q

Clear link between

A
  • “There is a __________ exposure to fast food ads and unhealthy eating habits.”
  • “Studies show a __________ advertising of sugary drinks and childhood obesity.”
  • “Researchers found a __________ advertising spending and increased product sales.”
21
Q

Unnecessary spending

A
  • “Advertisements often lead to __________, especially when targeting impulsive buyers.”
  • “Brands use persuasive techniques to encourage consumers into __________.”
  • “Regulations aim to limit advertising that promotes __________.”
22
Q

Artificial want

A
  • “Many advertisements create an __________ for products that consumers don’t actually need.”
  • “The goal of most ads is to generate __________, driving people to buy luxury items.”
  • “Companies use marketing strategies to instill an __________ among potential customers.”
23
Q

Glamour

A
  • “Advertisements often portray an exaggerated sense of __________ to attract consumers.”
  • “Luxury brands rely on __________ in their ads to appeal to a high-income demographic.”
  • “The __________ in advertising can create unrealistic expectations among consumers.”
24
Q

Bargains

A
  • “Consumers are always on the lookout for __________ during sales events.”
  • “Advertising often highlights exclusive __________ to entice budget-conscious buyers.”
  • “Many shoppers prefer to __________ before making a final purchase decision.”
25
Q

Shop around

A
  • “Consumers are encouraged to __________ to find the best deals available.”
  • “Advertisements often discourage people from __________ by creating a sense of urgency.”
  • “By __________, customers can avoid falling victim to misleading advertisements.”
26
Q

Rely on

A
  • “Many small businesses __________ word-of-mouth advertising to reach new customers.”
  • “Companies increasingly __________ social media platforms to promote their products.”
  • “Brands that __________ digital advertising tend to attract younger demographics.”
27
Q

Fair trade

A
  • “Many companies now advertise their commitment to __________ practices.”
  • “Consumers are more likely to support brands that promote __________ products.”
  • “Ethical advertising emphasizes the benefits of buying __________ goods.”