Advertising Flashcards
1
Q
Manipulate
A
Exploit, control, influence
2
Q
Brand awareness
A
Brand recognition, name recognition, brand recall
3
Q
Target audience
A
Target market, target customers, target demographic, core audience
4
Q
A call to action
A
Exhortation, výzva na akciu
5
Q
Commercial break
A
Adbreak, advertising break
6
Q
Word of mouth
A
Recommendation, to recommend
7
Q
Product placement
A
Umiestnenie produktu napr. vo filme, vo videoklipe atd.
8
Q
Jingle
A
Song, ditty, tune, kratka hudba, reklamna melodia napr. McDonald’s
9
Q
Slogan
A
Catchphrase, motto (Nike - Just do it!)
10
Q
(Celebrity) endorsement
A
The seal of approval, a recommendation, odporúčanie napr. od niekoho slávneho
