Advertising

Question 1

Manipulate

Answer 1

control, exploit, influence, manipulation, manipulative
coll.:to be easily manipulated, the ability to manipulate, manipulated into doing something

Question 2

brand awareness

Answer 2

brand recognition, name recognition, brand recall
coll.:to promote/raise one’s brand awareness, to create brand awareness, to focus on brand awareness

Question 3

Target audience

Answer 3

target market, target customers, target demographic, core audience
coll.:identify one’s target audience, reach one’s target audience, a specific target audience

Question 4

a call to action

Answer 4

Exhortation
coll.:An effective call to action, To issue a call to action

Question 5

Commercial break

Answer 5

ad break, advertising break
coll.:during a commercial break, after a commercial break

Question 6

a word of mouth

Answer 6

recommendation, to recommend
Antonym: paid advertisement
coll.: to be spread by word of mouth, to rely on word of mouth, to promote something by word of mouth

Question 7

product placement

Answer 7

Collocations: blatant/obvious product placement, subtle product placement, to be full of product placement

Question 8

Jingle

Answer 8

Song, ditty, tune
coll.: a catchy jingle, a memorable jingle

Question 9

slogan

Answer 9

catchphrase, motto
coll.: an effective slogan, a distinctive slogan, a catchy slogan, a meaningless slogan

Question 10

(celebrity) endorsement

Answer 10

To endorse something, to be endorsed by someone
synonyms: the seal of approval, a recommendation