ADVERTISING

Question 1

A strategic communication designed to call people’s attention to a brand, company, organization, government agency, issue, cause, group, or individual, especially through paid mass media such as television, radio, newspapers, social platforms, the Internet, and out-of-home or outdoor media

Answer 1

Advertising

Question 2

A specific single message based on an insight into the audience constructed to inform or persuade people or to promote a brand, entity, or cause

Answer 2

Advertisement or Ad

Question 3

a series of coordinated ads, based on an overarching strategy, connected by voice, design, style, imagery, and tagline (brand catchphrase), where each individual ad in the campaign also can stand on its own.

Answer 3

Advertising Campaign

Question 4

promotes brands, companies,
individuals, and commodities, and is aimed at mass audiences.

Answer 4

Commercial Advertising

Question 5

serves the public good when it is employed to raise awareness or funds for a social issue, cause, or charity

Answer 5

Public Service Advertising

Question 6

seeks to raise funds for nonprofit organizations or raise awareness of a social issue and runs in paid media channels, initiated by commercial brands or companies.

Answer 6

Cause Advertising

Question 7

• an effective tool when brainstorming ideas
• a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject using a non-linear graphical layout that allows the user to build an intuitive framework around a central concept.

Answer 7

Mind Map