Advertising

Question 1

For Sale By Owner

Answer 1

AKA: FSBO

Means that a property has NO HELP from a real estate professional in any part of the transaction.

Question 2

Advertisement Requirements by Brokerages

Answer 2

Name of Listing Broker
Phone Number of Listing Brokerage

Question 3

Inducement

Answer 3

Act of packaging gifts, prizes, money, or other consideration with a product to compel a sale. In real estate, this is illegal to do with real estate sales.

No amazon gift cards for a condo purchase

Question 4

Licensee Interest Disclosure Requirement

Answer 4

If Licensee does business on own property as a real estate professional, they must disclose that they are a real estate professional on advertising

Question 5

Direct Supervision on Advertising

Answer 5

Any sales done by Salesperson must include brokerage’s name and licensee’s number

If licensee has their name and number on an advertisement, they must include broker’s name and phone number as well

Question 6

Discriminatory Advertising

Answer 6

Obey FHA rules on advertising. Do not make advertisements that suggest preference/discriminate on protected classes (race, color, religion, national origin, sex, familial status, disability)

Question 7

Guaranteed Sales Definition

Answer 7

A promise by Listing Agent to Seller that he/she will guarantee a sale on their listed property. If property fails to be sold to a 3rd party, then the Agent or Agent’s Affiliate with purchase the Seller’s listed property.

Question 8

Guaranteed Sales Requirements

Answer 8

Advertisements must include statements about seller’s ability to make a sale, the cost, and terms & conditions that may apply

All information must be listed on print at least 1/4 as large as the largest print.

Question 9

Guaranteed Sales Advertisements on TV and Radio

Answer 9

Information must be presented in clear and easy language AND must address the conditions and limitations of such a contract.

Question 10

Guaranteed Sales Advertising on Written Agreements

Answer 10

Every Guaranteed sales agreement must be in writing and contain ALL terms and conditions of the agreement. Terms and conditions can include charges/cost of service, price of property, approximate net profits reasonably estimated.

Question 11

Net Listings

Answer 11

Illegal in Missouri.