Advertising

Question 1

What is meant by Marketing Mix?

Answer 1

Controllable tatical marketing tools (product, price, place & promotion) used to achieve marketing objectives.

Question 2

Promotions

Answer 2

Activities marketers undertake to inform consumers about their products and encourage potential customers to buy them.

Question 3

Methods of promotion

Answer 3

Advertising, Sales promotion, Public relations, Merchandising, Personal selling, Direct Mail & Exhibitions

Question 4

Advertising

Answer 4

Is the paid way of marketing using persuasive information from an identified sponser spread through channels of mass communication to promote goods, services or ideas.

Question 5

When is advertising necessary?

Answer 5

• when competition is growing
• when information needs to be provided to consumers
• when advetiser wants the consumer to recognize the product

Question 6

Brand loyalty

Answer 6

The repetition of buying a particular product because of value attached to its brand.

Question 7

How is brand loyalty created?

Answer 7

By giving the product a distinctive identity though the use of appealing design and use of trademark.

Question 8

Purposes of advertising

Answer 8

• to introduce a new product
• to gain attention of consumers
• to increase sales
• to improve the public image of the business
• to develope brand loyalty
• to remind consumers of existing products or services

Question 9

Main aim of advertising

Answer 9

Aims to raise the awareness of a product or services in hope that the targeted audience will purchase it.