advertising Flashcards
What laws govern advertising of medicines?
HMR 2012 part 14
Trades Description Act 1968
Consumer Protection Act 1987
What must be on advertisement to a practitioner?
MA no. name and address of MA holder legal classification of the product name of product list of active ingredients indication for use as in MA SPC brief statement (s/e, c/i, dose, precautions) cost exc. VAT
What info about SPC needs to be in advert to practitioner?
side effects
precautions
contra indications
dosage
What are black triangle meds?
product that has come to market recently
warning that it’s newly licenced
no info about s/e or long term effects
Is black triangle legal/GP in SPC/BNF?
good practice
Who prepares SPC?
MA holder
Are SPC promotional?
no
Cost of promotional aids?
less than £6 (exc. VAT)
regulations for competitions for promotion
max 6 prizes UK wide
prize no more than £130 (exc. VAT)
prize relevant to pharmacy/medicine
What must medical sales reps have by law?
copy of SPC
size of free medicinal samples?
must be smallest pack size
labeling on free medicinal samples?
‘free medical sample - not for resale’
What meds can’t be advertised to public?
POMS vaccines (but can vaccine programmes) product for cancer treatment psychotropic or CDs drugs to induce abortion
What regulates advertising of POMs?
PMCPA
prescription medicines code of practice authority
What is the PMCPA part of?
ABPI
the Association of the British Pharmaceutical Industry