advertising Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What laws govern advertising of medicines?

A

HMR 2012 part 14
Trades Description Act 1968
Consumer Protection Act 1987

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2
Q

What must be on advertisement to a practitioner?

A
MA no.
name and address of MA holder
legal classification of the product
name of product
list of active ingredients
indication for use as in MA
SPC brief statement (s/e, c/i, dose, precautions)
cost exc. VAT
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3
Q

What info about SPC needs to be in advert to practitioner?

A

side effects
precautions
contra indications
dosage

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4
Q

What are black triangle meds?

A

product that has come to market recently
warning that it’s newly licenced
no info about s/e or long term effects

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5
Q

Is black triangle legal/GP in SPC/BNF?

A

good practice

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6
Q

Who prepares SPC?

A

MA holder

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7
Q

Are SPC promotional?

A

no

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8
Q

Cost of promotional aids?

A

less than £6 (exc. VAT)

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9
Q

regulations for competitions for promotion

A

max 6 prizes UK wide
prize no more than £130 (exc. VAT)
prize relevant to pharmacy/medicine

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10
Q

What must medical sales reps have by law?

A

copy of SPC

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11
Q

size of free medicinal samples?

A

must be smallest pack size

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12
Q

labeling on free medicinal samples?

A

‘free medical sample - not for resale’

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13
Q

What meds can’t be advertised to public?

A
POMS
vaccines (but can vaccine programmes)
product for cancer treatment
psychotropic or CDs
drugs to induce abortion
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14
Q

What regulates advertising of POMs?

A

PMCPA

prescription medicines code of practice authority

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15
Q

What is the PMCPA part of?

A

ABPI

the Association of the British Pharmaceutical Industry

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16
Q

What monitors GSL and P meds?

A

PAGB

Proprietary Association of Great Britain

17
Q

Who can POMs be advertised to only?

A

healthcare practitioners

18
Q

What meds can only be advertised to patinets?

A

P and GSL

19
Q

What should disease awareness campaigns do?

A

increase awareness of a disease

emphasis on condition not treatment

20
Q

What cannot be on a leaflet of patient groups sponsored by pharmaceutical industry?

A

name of med product if a POM