Advertisement-facts, types, brand, reasons, jingles, slogans, deception, Flashcards
250 billion
Amount spent annually for advertising
3,000-5,000
These are the number of advertisement messages a day
Comparative advertising
Comparing products by showing others weaknesses
3.1 million
The amount paid for a 30 second super bowl as advertisement
Deceptive advertising
Deliberately misleading customers
Informative advertising
Informs the customers of product features and benefits
Persuasive advertisement
No useful info but appeals to emotions
A brand
It will have a name, logo, slogan or design scheme
Consumers
Pay for advertising
Reasons for advertising
To increase sales
To make profit
To inform customers about products and services that are available
To sell goods, services, ideas and images
Slogans
Phrase used repeatedly, often in promotion or advertising
Jingles
Are catchy, musical/rhythmical of advertising