Advertisement-facts, types, brand, reasons, jingles, slogans, deception, Flashcards

1
Q

250 billion

A

Amount spent annually for advertising

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1
Q

3,000-5,000

A

These are the number of advertisement messages a day

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2
Q

Comparative advertising

A

Comparing products by showing others weaknesses

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2
Q

3.1 million

A

The amount paid for a 30 second super bowl as advertisement

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4
Q

Deceptive advertising

A

Deliberately misleading customers

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5
Q

Informative advertising

A

Informs the customers of product features and benefits

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6
Q

Persuasive advertisement

A

No useful info but appeals to emotions

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9
Q

A brand

A

It will have a name, logo, slogan or design scheme

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10
Q

Consumers

A

Pay for advertising

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11
Q

Reasons for advertising

A

To increase sales
To make profit
To inform customers about products and services that are available
To sell goods, services, ideas and images

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12
Q

Slogans

A

Phrase used repeatedly, often in promotion or advertising

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13
Q

Jingles

A

Are catchy, musical/rhythmical of advertising

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