Advantages of Questionnaires Flashcards
advantages that they offer to researchers
Practical advantages?
Quick and cheap, widely spread, easy to quantify, processed quickly.
Reliability?
Reliable because the same questions are used from the previous researcher making the same choice of answers, online/postal means no interaction from researcher that could influence their answer.
Hypothesis testing?
Useful (positivists) hypothesis testing to see cause and effect relationships.
Why is it good that questionnaires are objective (unbiased)?
The sociologist’s personal involvement is kept to a minimum.
How does objectivity link to detachment?
The researcher is less invloved making less pressure on the respondent.
keeps them away from the respondent.
Representativeness?
Large number of people=better representation.
What else do researchers do to make their study representative?
Pay more attention on the need.
