Advantages/Disadvantages

Question 1

B2B Disadvantages

Answer 1

1. LIMITED MARKET- Businesses selling to other businesses face a much smaller buying pool than those selling to consumers
2. COMPANY MAY HAVE TO GIVE A DISCOUNT ON ORDERS - given by companies as they have some bargaining power as compared to normal customers who purchase in small quantities - price takers = no bargaining power

Question 2

B2B Advantages

Answer 2

1. If a company becomes your customer it will remain with you for long period of time if customer service is good = brand loyalty

Question 3

Sponsorship Advantages

Answer 3

1. Can give a strong exposure to the right target audience

2. Can link the brand with a successful event

Question 4

Sponsorship Disadvantages

Answer 4

1. Expensive

2. A negative event e.g. corruption at FIFA can damage the brand of sponsors

Question 5

Direct Marketing Advantages

Answer 5

1. Consumers can be carefully targeted

2. Cost effective due to the above and not paying for expensive media advertisement

Question 6

Direct Marketing Disadvantages

Answer 6

1. Annoys consumers - negative brand image

Question 7

Personal Selling Advantages

Answer 7

1. Features of a product can be discussed
2. Consumer questions can be answered
3. Individual requirements (customisation) can be catered for

Question 8

Personal Selling Disadvantages

Answer 8

1. Can put consumers off due to hard sell

2. Can be annoying if uninvited