Advantages and Disadvantages of promotional media Flashcards
1
Q
Advantage and disadvantage of face to face meetings
A
Advantage: More personal, lower cost
Disadvantage: time intensive, may be an interruption
2
Q
A/D Brochures and Direct Mail
A
A: can reach large number of contacts with one effort
D: higher cost depending on number and quality
3
Q
Telephone solicitations
A
A: Lower cost
D: may be percieved as an interruption
4
Q
Seminars
A
A: customize message and alter based on response
D: higher cost
5
Q
Internet/TV/Radio
A
A: reach a large # of contacts with one effort
D: higher cost
6
Q
Website
A
A: Lower cost/ Large audience
D: time intensive for intital set up
7
Q
Social Media
A
A: interactive with customers
D: time intensive for set up and monitoring for blogs and thread
