ADVANTAGES AND DISADVANTAGES

Question 1

Advantages of Secondary Research

Answer 1

Can provide more context

More in depth review (sometimes) after reflection of the event

Question 2

Limitations of Secondary Research

Answer 2

Writers bias can (sometimes) sway the message of the information being presented

Different interpretations may be misleading

Question 3

Advantages of Official Statistics

Answer 3

Readily available and Cheap

Often cover a long timespan

Comprehensive in coverage

Ability to study trends

Question 4

Limitations of Official Statistics

Answer 4

Sometimes Politically biased

Collected for admin purposes (could be unfit for sociological research.

Question 5

Advantages of Qualitative Data

Answer 5

Address worries or concerns

Useful insights

Question 6

Limitations of Qualitative Data

Answer 6

Evidence sometimes not genuine/authentic

Sometimes information can be biased

Questionable credibility

Question 7

Advantages of Quantitative Data

Answer 7

Straightforward analysis, easy to navigate and view

More reliable + less open for discussion

Information can be collected quickly

Question 8

Disadvantages of Quantitative Data

Answer 8

Unable to provide explanations for how people interpret their actions or the motives behind them

No specific feedback, only pass/fail stats

Generates questions + clouds of doubt