ADV 375 Midterm Flashcards
Wanamaker’s Quote
“Half of all my advertising is wasted, I just don’t know which half”
Importance: By studying media, we can eliminate waste
Role of Media in Business
A way to transfer information about goods and services from a producer to a consumer
What kind of media is paid social media
Paid media
Advertising Definition
Payed, placed, and purposeful media with the intent of persuasion
4 Roles/Tasks in media
Research/Analyzing
Planning
Buying
Selling
4 P’s of the Marketing Mix
Product
Price
Promotion
Placement; where you can buy it or where it is distributed
Short Customer Journey
Think/Feel/Do
Long Customer Journey
Need, Awareness, Preference, Search, Selection, Purchase, Use, Satisfaction
R-S-T
Research, Strategy, Tactics
3 Elements of Media Objectives
Defining Target Audience
Communication Objectives
Campaign Timing
Two pieces of info about customers
How customers view and use media and products
PEST
Political, Economic, Sociocultural, Technological; What factors we should look at when thinking about ads or media buys
Media Plan trail
Vision/Mission, Biz Plan, Marketing Plan, Advertising Plan, Media Plan
Why target an audience?
Effectiveness and Efficiency
5 Things Advertising Media Needs to Know about Customers
Why customers buy
How customers buy
Where customers buy
When customers buy
How much do customers buy
