ADV 375 Midterm Flashcards

1
Q

Wanamaker’s Quote

A

“Half of all my advertising is wasted, I just don’t know which half”
Importance: By studying media, we can eliminate waste

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2
Q

Role of Media in Business

A

A way to transfer information about goods and services from a producer to a consumer

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3
Q

What kind of media is paid social media

A

Paid media

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4
Q

Advertising Definition

A

Payed, placed, and purposeful media with the intent of persuasion

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5
Q

4 Roles/Tasks in media

A

Research/Analyzing
Planning
Buying
Selling

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6
Q

4 P’s of the Marketing Mix

A

Product
Price
Promotion
Placement; where you can buy it or where it is distributed

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7
Q

Short Customer Journey

A

Think/Feel/Do

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8
Q

Long Customer Journey

A

Need, Awareness, Preference, Search, Selection, Purchase, Use, Satisfaction

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9
Q

R-S-T

A

Research, Strategy, Tactics

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10
Q

3 Elements of Media Objectives

A

Defining Target Audience
Communication Objectives
Campaign Timing

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11
Q

Two pieces of info about customers

A

How customers view and use media and products

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12
Q

PEST

A

Political, Economic, Sociocultural, Technological; What factors we should look at when thinking about ads or media buys

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13
Q

Media Plan trail

A

Vision/Mission, Biz Plan, Marketing Plan, Advertising Plan, Media Plan

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14
Q

Why target an audience?

A

Effectiveness and Efficiency

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15
Q

5 Things Advertising Media Needs to Know about Customers

A

Why customers buy
How customers buy
Where customers buy
When customers buy
How much do customers buy

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16
Q

AAM

A

Alliance for Audited Media; Company that audits magazine/newspaper circulation

17
Q

HHI

A

Household Income

18
Q

OTT

A

Over the Top = internet based streaming television services

19
Q

OTS

A

Opportunity to see

20
Q

Magazines Vertical

A

specialized magazines

21
Q

Magazines Horizontal

A

wide appeal from all groups

22
Q

Cume

A

cumulative audience

23
Q

RPC

A

Readers per Copy

24
Q

DEC

A

Daily Effective Circulation

25
DMA
designated marketing area, comes from the overlap in radio signals
26
MSA
metropolitan statistical area; 50,000 people or more
27
NLP
Natural language program; used with AI, capability to use common language in programing
28
ML
Machine Learning
29
Product Categories
Product category would be “bottled water” for the product of “Smartwater”
30
AA
Average Audience - Radio
31
AQH
Average Quarter Hour - Radio
32
Business of Media
Audience Delivery
33
Duplicated Audience
When the same person sees the media through different mediums