ADV 3205 Flashcards
It shows the brief overview of the proposal that summarizes the main points. These are the main points: _____, _____, _____, _____, _____.
Executive Summary, problem statement, goals, proposed solution, benefits, call-to-action
It is a detailed analysis of the current state of the market, the industry, the competition, and the threats (SWOT) that affect the project.
Situation Analysis
It is a clear and measurable statement of what the project aims to achieve, such as increasing sales, brand awareness, customer loyalty or market share.
Marketing Objectives
It refers to a plan of action (game plan/master plan) to achieve a goal.
Marketing Strategy
It is a description of how project will achieve the objectives, such as the target market, the value proposition, the positioning and the differentiation.
Marketing Strategy
It refers to marketing activities of how the marketing strategy is executed.
Marketing Tactics
Give me 5 examples of Marketing Tactics
Email Marketing, Social Media Marketing, Online Targeted Articles, Print ads, Content Marketing
It is an outline or an estimate of projected costs that a company spends to market its product or services.
Budget
These are the specific and measurable results that a business aims to achieve with its marketing efforts.
Expected Outcomes
It refers to the tactics (or marketing activities) that we have to satisfy customer needs and position our offering clearly in the mind of the customer.
Marketing Mix
What are the 7Ps?
Product, Price, Place, Promotion, People, Process, and Physical Evidence
It refers to what the company produces and is developed to meet the core need of the customer.
Product
A business should consider the cost while picking the products or services. This is the only revenue-generating element of the mix – all other marketing activities represent a cost.
Price
This is the where customers make a purchase.
Place
The decisions to be made in this element of the marketing mix concern which intermediaries (if any) will be involved in the distribution chain and also the logistics behind getting the product/service to the end customer, including storage and transportation.
Place
A method for contacting the ideal crowd where many showcasing procedures, including advertising, web promoting,
direct promoting, and deals advancement.
PROMOTION
This is about communicating messages to customers, whichever stage they are in the buyer journey, to generate awareness, desire, interest and action.
Promotion
The most crucial aspect of providing a service to customers.
People
These are the organization’s talent resources who connect customers and marketers or provide the best customer service.
People
It is the means by which the company’s mission is communicated to its intended customers.
Process
It provides tangible cues of the quality of experience that a company is offering.
PHYSICAL EVIDENCE
These are internal characteristics that can give the advantage over competitors.
Strengths
These are internal characteristics that can affect its operations and level of performance.
Weaknesses
These are external risks.
Threats
It is a method used to assess the internal and external factors of a business. The factors involved are _____, _____, _____, _____, and _____.
Situation Analysis
These are internal positives about your company that you can control and that often provide you with a competitive advantage.
Strengths
It an adverse internal attribute about your company that negatively takes away from your Strengths.
Weaknesses
It is an external factor that provides promise or is likely to contribute to your potential success.
Opportunities
It is an external factor that you have no control over, which could negatively impact your success.
Threats
