Ads Vertical Scaling Flashcards
1-3 Days
Budget $25
Amount Spent <$75
Revenue $150
Profit $75
ROI >50
Monitor Closely
1-3 Days
Budget $25
Amount Spent <$75
Revenue $110
Profit $35
ROI <50
Turn Off
1-3 Days
Budget $25
Amount Spent >$75
Revenue $150
Profit $75
ROI >50
Monitor Closely
1-3 Days
Budget $25
Amount Spent >$75
Revenue $110
Profit $35
ROI <50
Turn Off
4-7 Days
Budget $40
Amount Spent <$280
Revenue $560
Profit $280
ROI >50
Increase Budget
4-7 Days
Budget $40
Amount Spent <$280
Revenue $420
Profit $140
ROI 20-49%
Monitor Closely
4-7 Days
Budget $40
Amount Spent <$280
Revenue $336
Profit $56
ROI <20
Decrease budget
4-7 Days
Budget $40
Amount Spent >$280
Revenue $560
Profit $280
ROI >50
Increase Budget
4-7 Days
Budget $40
Amount Spent >$280
Revenue $420
Profit $140
ROI 20-49%
Monitor Closely
4-7 Days
Budget $40
Amount Spent >$280
Revenue $336
Profit $56
ROI <20
Decrease Budget
> 7 Days
Budget $60
Amount Spent <$840
Revenue $1680
Profit $840
ROI >50
Increase Budget
> 7 Days
Budget $60
Amount Spent <$840
Revenue $1260
Profit $420
ROI 40-49%
Monitor Closely
> 7 Days
Budget $60
Amount Spent <$840
Revenue $1008
Profit $168
ROI <40
Turn Off
> 7 Days
Budget $60
Amount Spent >$840
Revenue $1680
Profit $840
ROI >50
Increase Budget
> 7 Days
Budget $60
Amount Spent >$840
Revenue $1260
Profit $420
ROI 40-49%
Monitor Closely
> 7 Days
Budget $60
Amount Spent >$840
Revenue $1008
Profit $168
ROI <40
Turn Off