Adidas Digital Marketing Manager || Job Description

Question 1

Talk about a time that you developed and managed a communications strategy and plan based on the Global and US brand direction and execute plans across all cross functional and relevant commercial teams.

Answer 1

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Question 2

What different internal and external digital partners to bring the brand to life digitally.

Answer 2

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Question 3

Speak to your experience with earned and paid media opportunities.

Answer 3

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Question 4

Speak to driving brand engagement.

Answer 4

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Question 5

Speak to driving quality traffic to .com.

Answer 5

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Question 6

Talk about how you have developed innovative digital activations associated with our key brand moments.

Answer 6

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Question 7

Share how you have served as the lead for developing and implementing digital activations for US brand moments.

Answer 7

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Question 8

Speak to how you have engaged key internal digital partners in: social media in development and execution of plans..

Answer 8

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Question 9

Speak to how you have engaged key internal digital partners in: paid digital media in development and execution of plans..

Answer 9

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Question 10

Speak to how you have engaged key internal digital partners in: digital content in development and execution of plans..

Answer 10

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Question 11

Speak to how you have engaged key internal digital partners in: CRM in development and execution of plans.

Answer 11

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Question 12

Speak to how you have partnered with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market.

Answer 12

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Question 13

Speak to how you have driven overall integrated digital planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans.

Answer 13

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Question 14

Speak to when you’ve managed internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans.

Answer 14

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Question 15

Speak to your experience working with key external media and agency partners in delivering on the over-arching digital plan – including development and delivery of briefs, budgets, and KPIs.

Answer 15

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Question 16

Partner with adidas eCommerce and Digital Activation teams to ensure focus on adidas.com (mobile, desktop, and app environments).

Answer 16

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Question 17

How do you maintain in-depth knowledge of latest digital trends?

Answer 17

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Question 18

Speak to how you have set and tracked digital KPIs in partnership with key digital activation and analytics teams

Answer 18

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Question 19

Speak to your passion for sports.

Answer 19

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Question 20

Speak to your experience developing and executing a digital marketing plan, including (but not limited to) digital media, branded website development, social media, and mobile - eCommerce and / or retail experience a plus.

Answer 20

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Question 21

Speak to your experience with consumer data within digital platforms.

Answer 21

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Question 22

Speak to your experience developing innovative strategies and driving creativity.

Answer 22

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Question 23

Name a time you were an extra strong collaborator.

Answer 23

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Question 24

Name a time you were able to influence.

Answer 24

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Question 25

Speak to your experience and ability to lead cross functional teams – without direct management responsibilities. What is your approach?

Answer 25

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Question 26

Speak to your strong project management and planning skills.

Answer 26

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Question 27

Speak to your strong presentation and communication skills.

Answer 27

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Question 28

Speak to your experience in and understanding of the sporting goods industry and related retail channels a plus.

Answer 28

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Question 29

Speak to your relationship to mindset at work.

Answer 29

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Question 30

Speak to how you exude CONFIDENCE.

Answer 30

Eve:

adidas: Allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

Question 31

Speak to how you focus on COLLABORATION.

Answer 31

Eve:

adidas: Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Question 32

Speak to how you are CREATIVE.

Answer 32

Eve:

adidas: No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

Question 33

How do you support diversity and inclusion?

Answer 33

Eve:

adidas: celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Question 34

What is your digital campaign planning process?

Answer 34

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