AD Flashcards
Aggregate demand is made up of the following components
Consumption (c) + investment (I) + government expenditure (g) + net trade (exports - imports)
Definition AD
The total amount of planned spending on goods and services at any price level in an economy
Movements along the AD curve occur when
There is a change in price level caused by factors that are not related to AD (eg changes in supply)
Consumption: interest rates
If rise, then costs more to borrow, and increases the oppurtunity cost of spending (ie saving). More money earned by leaving money in the bank
Consumption: consumer confidence
If households feel secure about their jobs and future prospects for the economy, then they are more likely to buy big-ticket items such as new cars etc. Because of this, what people think is going to happen to the economy has a big influence on what does actually happen
Consumption: wealth effect
An increase in share or house price means that households are willing and able to spend more. For example, if house is worth more, a larger loan may be taken out for the house, and if shares go up, may be more willing to book an expensive holiday, even they don’t sell the house or shares,
Consumption: the level of employment
The higher the level of employment the more will be spent in the country (which can lead to higher employment)
Investment: the rate of economic growth
If there’s an increase in real GDP then firms will need more capital in order to meet the increased demand, So an increase in real GDP causes investment to rise, and an increase in investment causes GDP to rise. Cycle
Investment: confidence levels
If firms think that they will sell more in the future, they are more likely to invest today
Investment: interest rates
I’d rise, investment tends to fall because it costs more to borrow
Investment: animal spirits
Term used by Keynes.
Sometimes consumers and firms are not totally rational, and they act on gut instinct.
According to Keynes, investment doesn’t happen automatically- an additional boost might be needed by government. Firms might look at evidence that suggest an investment is worthwhile, but may need more than this to spur them into action. Consumers might decide they can afford to spend more but may need something to trigger the spending. Similarly, when prices and investment rise too quickly the government might need to intervene to calm down inflationary bubbles.
Investment: risk
Higher the risk, lower level of investment
Investment: access to credit
Low interest rates don’t necessarily mean that all firms can borrow cheaply. Banks might not be willing to take risks in their lending. In the after math of the credit crisis, firms often found it difficult to borrow even if they wanted to
Investment: government decisions
Changes in government decisions and rules have a significantly impact of capital spending, especially if firms have to face fines if they do not react. Government policy might mean changes in tax rates which directly effect firms. Eg the government cut corporation tax so firms are likely to invest
Investment: government beurocracy
If the government relaxes planning restrictions- as they have done recently with building in the UK- firms are more likely to invest in building projects