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Ad 2 Flashcards

1
Q

PESO

A

Paid
Earned
Shared
Owned

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2
Q

Gorilla marketing

A

Putting posters & shiz up for free

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3
Q

who would be best to target if selling paperclips and what social media would you use.

A

large businesses and LinkedIn

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4
Q

audience fragmentation

A

the extent to which audiences are distributed across media offerings

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5
Q

earned media is AKA

A

word of mouth

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6
Q

hacky digital marketers might say

A

“we’ll use Facebook for the old peeps”
I’ll get you to the top of Google search results
follow us on social media

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7
Q

Netflix says total time spent watching a show/time running x 13 weeks =

A

a view

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8
Q

Who measures Canadian TV viewership of the superbowl

A

nielson

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9
Q

number of times one person sees your ad is called

A

frequency

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10
Q

in the future all marketing jobs will probably be

A

digital

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11
Q

kenton thinks clients are wrong for loving these, and says they rarely do anything to help online attention

A

hashtag

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12
Q

X and threads are most powerful to advertisers when the target audience uses them as

A

second screens

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13
Q

LinkedIn markets itself using the word

A

sophisticated

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14
Q

kenton’s terms for digital advertising

A

PESO, content marketing, native ads, sponsored content, non-personal and personal, math people era.

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15
Q

rating vs share

A

rating = % of households tuning in
share = % of people tuned into your show at one time

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16
Q

what do people recommend to Nielson

A

see how hot the peeps in the show are
if the viewer even likes the show

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17
Q

what is a set top

A

buttons on tv thing to measure viewership.

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18
Q

how does Nielson measure online streaming

A

only on TVs with apps built in and YouTube premium.

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19
Q

which is left and right brain

A

left = logic
right= creative

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20
Q

ways to refresh your creative

A

change your perspective, environment, clothes
go for a walk
write it from a different perspective (t-swift)
imagine the imagery to go with it
turn off the lights

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21
Q

what Netflix does and doesn’t do for recording

A
  1. doesn’t count re-watches
  2. doesn’t manage how well you liked the show
  3. shows where people watch
  4. they release when people join and unsubscribe
  5. group viewing problems
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22
Q

geo, psycho, demographics definiton

A

geo - where they at
psycho - values, attitude, belief, personality
demo - gender, age, ethnicity, stats

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23
Q

AUDIENCE analysis

A

Analysis
Understanding
Demographics
Interest
Environment
Needs
Customization
Expectations

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24
Q

kinds of data

A

descriptive data
behavioural data
interaction data
attitudinal data

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25
Q

Where does Daria Work?

A

john st.

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26
Q

semester 2 (new/digital)

A

destiantions
PESO
content marketing, native ads, sponsored content, branded platforms, online search, in stream, influencer
digital marketing
sometimes identified sponsors
product, service, ppl
written comms
non personal and personal
murketing
math people era

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27
Q

Organic versus paid keywords

A

organic is long-term hard work
paid is short term steroids

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28
Q

Peoples intent when they use Google

A

Go, do, by, know

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29
Q

Format for Google ad responsive text ad

A

product, purpose call to action
URL
description

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30
Q

10 elements that define digital advertising

A
  1. destinations
  2. math ppl
  3. murketing
  4. person and non-person
  5. sometimes identified sponsors
  6. new media digital marketing
  7. format (content marketing, influencer…)
  8. writing
  9. PESO
  10. product, service, people
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31
Q

Three common ways to define a target audience

A

demographics, psychographics, and purchasing behaviors

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32
Q

After defining audience, what do we usually write next?

A

topics

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33
Q

Content marketing

A

fun or useful. redbull rocket

34
Q

Native advertising

A

diy. on insta or LinkedIn. blend in

35
Q

Brand journalism

A

a form of content creation that is less about driving sales and more about storytelling, forming relationships and creating a brand voice

36
Q

Influencer marketing

A

using an influencer to make content

37
Q

Social instream marketing

A

feed ads

38
Q

An audit

A

when you go through everything a brand has ever posted

39
Q

What can you not do to use music in an ad?

A

Record a sound alike cover version

40
Q

Which social media is famous for toxic positivity, and users posts

A

insta

41
Q

What was Jesse’s two words of wisdom

A

Show up

42
Q

Pinterest is a great platform for advertisers hoping to target__

A

collagers

43
Q

Buzz and Word of mouth are only advertising media when

A
44
Q

Principles you was a test used to understand yourself, also known as

A

Psychographics test

45
Q

It’s nice to combine these two documents to give the client a few for the story

A

Ideation brief and casting brief

46
Q

The pronoun for accompany, product or brand is

A

It

47
Q

Angel talked about TikTok, saying you must add three kinds of value, entertaining, informative, and

A

aspirational (wanna be like them)

48
Q

When you’re looking for a job, the product is

A

You

49
Q

You’re placing an ad or no one would ever expect to see it

A

gurrellia marketing

50
Q

One document that condenses research and brainstorming

A

ideation brief

51
Q

Creative teams guide for writing an ad is called

A

Creative strat

52
Q

A danger with celebrity based Super Bowl ads

A

The celeb overshadows the brand

53
Q

Total ad based sales divided by money spent on campaign is known as

A

ROI

54
Q

CRTC

A

Is the ad standards Canada basically

55
Q

LinkedIn bill itself is a system media title for

A

B2B marketing

56
Q

The key to writing in stream social media ads that get shared

A

Clarity, Relevance, and Engagement

57
Q

What shouldn’t you market when? doing tourism ads?

A

Sports

58
Q

Which company owns YouTube and google?

A

Alphabet

59
Q

CRM

A

customer relationship management system to keep your peeps straight.

60
Q

why is X a great ad platform

A

it is the second screen

61
Q

why do people hire social media managers

A

time
strategic thinking
tracking what happens
creative

62
Q

SEM

A

search engine marketing

63
Q

2 ways to increase SEO

A

organic SEO
paid-short term boos

64
Q

how to organic SEO

A

keywords
research
evaluate

65
Q

6 levels of engagement

A

watch
learn
play
connect
collect
create

66
Q

branded vs non-branded quearies

A

branded “air canada flight”
non branded “flights”

67
Q

types of headlines

A

brand/product
benefit
call to action

68
Q

types of influencers

A

family and friends
professionals in high roles
subject experts
celebs
existing fans

69
Q

sizes of influencer

A

mega 1M+
macro 10-99k
micro 1-10k
nano >1k

70
Q

when are you deemed an influencer?

A

when you have a material connection

71
Q

how do you show a clear recognition of ad

A

ad

#sponsored
#partner
#ambasador
#gifted

72
Q

Strategy

A

a comprehensive, long-term blueprint that aligns an organization’s digital
initiatives with its overarching business objectives.

73
Q

plan

A

outlines the specific steps and actions required to achieve short-term objectives. It encompasses immediate goals such as launching a new website, creating social media campaigns, or optimizing search engine visibility

74
Q

types of marketing messages

A

promotional: buy something
relational: newsletters, updates
transactional: receipts

75
Q

the marketing mix

A

product
price
place
promotion

76
Q

SEO fundementals

A
  1. keywords (act normal)
  2. headlines
  3. organize body
  4. images
  5. meta tages
77
Q

the weird vid we watched of the lady making google headlines said there is a “no strategy person” and a ___

A

control freak user

78
Q

Google is the biggest search engine in the game because

A

bing and yahoo?

79
Q

google measurement for organic relevance

A

organic search trend

80
Q

Google’s service to help find the right keywords

A

Google Keyword Planner

81
Q
A

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