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Dragons Den > Actuals > Flashcards

Actuals Flashcards

1
Q

What are your sales to date?

A

1.2 million

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2
Q

What is your revenue to date?

A

1.2 million

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3
Q

How much of your revenue to date was D2C?

A

20%, 80% was retail

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4
Q

What is your net profit in Y1 (2021)?

A

We had a net loss of -36k

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5
Q

What was your net profit in Y2

A

-36k

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6
Q

What is your forecast net profit of this year (Y3)?

A

-100k

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7
Q

What is your net profit of Y4 (next year)?

A

400k

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8
Q

What is your net profit of Y5?

A

700k

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9
Q

What is your net profit of Y6?

A

1.2 million

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10
Q

What was your cost of goods in Y1?

A

60k

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11
Q

What were your overheads in Y1?

A

31k

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12
Q

What made up your costs in Y1? - how much were your costs?

A

Costs were 31k. 50% was spent on salaries and consultancy. 25% was on marketing, 10% on admin/distributor fees and 15% on legal/accounting

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13
Q

What made up your costs in Y2? - how much were your costs?

A

We spent 200k in Y2 and 60% of this was on staff and consultancy , 15% was on marketing, 15% was on admin/distributor and 10% on legal/accounting?

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14
Q

What made up your costs in Y3?

A

We anticipate our costs being 500k this year (we’ve already spent 120k) - 50% of this will be on cogs, 20% will be on marketing and the rest will be on admin and professional (legal etc).

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15
Q

What was your revenue in Y1, Y2 and Y3 to date?

A

55k, 680k, 550k

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16
Q

What are your overheads Y1, Y2 and Y3 to date

A

31k, 200k, 120k

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17
Q

What gross margin are you making on the product?

A
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18
Q

How many do you sell on your website?

A

30k per month - its about 20% of sales

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19
Q

How many do you sell on your website?

A

30k per month - its about 20% of sales

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20
Q

How much do you currently sell through amazon?

A

between 500-1k per month.

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21
Q

What is your turnover?

A

Year to date is at around 550, but we’re forecast to hit 1.5 million.

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22
Q

Describe gross margin, gross profit and net margin of your year to date and the forecast for the year.

A

Our GM of our year so far is 34% but its forecast by the end of the year to go down to 27% as we increase spend on NPD. This leaves us with Gross margin of 550k to date, but by the end of the year we forecast 1.5 million. The net margin we make on this is around 12%, but reduces to -7% by the end of the year as we invest in growth (65k YTD and -100k by the end of the year).

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23
Q

What is your net margin?

A

It varies year on year - Y1 it was at -65% (-36k), Y2 it was at -5% (net loss of 36k) and year to date we’ve had a net profit of 12%, with 65k already made. We do however forecast this to end up being a -7% loss at the end of the year as we invest capital to support a new listing

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24
Q

What is your net margin?

A

It varies year on year - Y1 it was at -65% (-36k), Y2 it was at -5% (net loss of 36k) and year to date we’ve had a net profit of 12%, with 65k already made. We do however forecast this to end up being a -7% loss at the end of the year as we invest capital to support a new listing

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25
Q

How do you plan to make money?

A

By the end of Y4 (next year) we’ll have a net profit of 400k and by year 5 we’ll have net profit of 700k, Y6 we see Net Margin going up to 17% with 1.2 million profit.

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26
Q

How have you funded the business to date?

A

Small round of investment from people who believed in me - many mentors. I put 50 k of my own money, savings and some money that was left by a relative.

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27
Q

What percentage of your market are buying premium beans?

A

Our category is still heavily dominated by own label, but looking at a brand like Mutti - who have grown 5.6% in the last year at a 60% per kilo premium to the category average shows the potential of premium commodified brands.

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28
Q

What evidence can you give me that this is going to get to a big enough scale?

A

The size of our market in the UK is 565% - by year 6, we want to own just 1.2% of that market (7million£)

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29
Q

What do you forecast for the next few years?

A

By the end of the year, we forecast revenue of 1.5 million, with a gross profit of 400k. A net loss of 100k.

3 million, 5 million, 7 million

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30
Q

What do you forecast for the next few years?

A

By the end of the year, we forecast revenue of 1.5 million, with a gross profit of 400k.

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31
Q

What are you valuing the business at?

A

Our annualised revenue based on the last month is 1.9 million - our revenue last month was at 164k.

32
Q

How much does it cost you to make one of these jars?

A

Costs around 1.50 - we sell it onto retailers at 2.54 - so are making around 40% on each jar.

33
Q

What does it cost you to acquire a customer?

A

We currently spend nothing on paid marketing, but work out our costs based on our time spent on creating organic content - giving us a cost of £10 per customer. Their lifetime value is at around £45

34
Q

What are you forecasting this year?

A

We’re forecasting a £1.5 million turnover, with 400k gross profit. -100k loss.

35
Q

What are you forecasting next year?

A

We’re looking to double revenue next year - but with improved margins through economies of scale (from 27% to 40%) we anticipate a gross profit of 1.2million and net profit of 400k

36
Q

What is your engagement rate on instagram?

A

Our engagement rate is 3x the industry average at around 3.6%

37
Q

How many followers do you have on tiktok and instagram?

A

Instagram 27k - tiktok 14.6k

38
Q

Why does gross margin go from 34% now to 27% by the end of the year?

A

Investing in NPD (smaller, more costly production runs). We also are investing more in promotions this year as we support a new supermarket listing. We need to do this until we have a repeat purchase. But if you look at our financial history so far (-36k last year to +65k YTD) we can do it.

39
Q

What’s your capacity?

A

We are forecasted to sell 1 million units next year, and we have the ability to supply an additional 5 million units.

40
Q

How many units have you sold so far?

A

500,000 units

41
Q

What is your trustpilot reviews and out of how many?

A

4.8 with 250 reviews

42
Q

What is your rate of sale?

A

Our 8 week average is about 7/8

43
Q

When do you for-see me as an investor being able to get that money out of the business, and how?

A

By Y6 (2026) we want to have revenues of £7 million. You will have more than 5xed your investment by that point

44
Q

How big is the market in your view?

A

The retail category is worth 565 million - so even taking 1% of that would be 56 million.

45
Q

What percentage of sales are waitrose?

A

80% of our sales are retail. About 80% of that is waitrose

46
Q

What is your funding to date?

A

To date, i’ve put in 50k of my own savings and then we’ve raised a further 300k through angel investors through my network.

47
Q

What is the latin name for butter beans and queen butter bean

A

Phasoleus coccineros and fasoleous lunatos.

48
Q

What is your return customer rate?

A

50%

49
Q

Why are beans better for the environment?

A

beans release 90% less greenhouse gasses than beef per 100g of protein.

50
Q

What is the drained weight of protein?

A

5-6g to 8-9g net weight

51
Q

How much have you sold to waitrose to date?

A

800k

52
Q

What percentage of total sales are Waitrose?

A

2/3rds

53
Q

How much stock do you sit on at each given time and how much does that cost?

A

10,000 units - costing us £160 a month in total

54
Q

How much stock value are you sitting on?

A

160k worth

55
Q

How much are your debtors?

A

roughly 350k

56
Q

How much are your creditors?

A

180k

57
Q

How much money do you have in the bank?

A

180k

58
Q

How many units have you sold to date?

A

500 thousand

59
Q

How many units do you forcast to sell this year?

A

600 thousand

60
Q

What was your gross margin in year 1?

A

-5k

61
Q

What was your gross margin in Y2?

A

160k

62
Q

What was your gross margin in Y3? (YTD)

A

185k

63
Q

What will be your gross profit in year 3 (end of this year)?

A

400k

64
Q

What will be your gross profit in year 4? (next year?)

A

1.2 million

65
Q

What will be your gross profit in Y5?

A

2 mill

66
Q

What will be your gross profit in Y7?

A

2.7 million

67
Q

What will your net profit be next year?

A

400k

68
Q

What will your net profit be in 2025?

A

700k

69
Q

what will your net profit be in 2026?

A

1.2 million

70
Q

What are your overheads for Y2?

A

200k

71
Q

What were your overheads for YTD?

A

120k

72
Q

What are your forecast overheads for the rest of the year?

A

500k

73
Q

What is your GM for year 1,2,3YTD,3,4,5,6

A

-9%,24%,34%,27%, 40%,40%,39%

74
Q

What is your gross profit for year 1,2,3YTD,3,4,5,6

A

-5k,160k,185k,400k,1.2million,2million, 2.7million

75
Q

What is your net profit for year 1,2,3YTD,3,4,5,6

A

-36,-36,+65,-100,+400,+700,1.2m

Dragons Den (1 decks)

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