Activity 1

Question 1

What are the different types of hotel management?

Answer 1

• Hotel Owner/ Hotel Company Owner
• Hotel Management Company
• Franchise contract

Question 2

Hotel Owner / Hotel management company

Answer 2

• owner is a part of the day to day operations
• free to run it
• suffer with financial burden and loss

Question 3

Hotel Management Company

Answer 3

• specialized in managing
• provide expertise, direction, and supervision for a fee (royalties)
• owner is not involved in day-to-day operations
• owner has financial responsibility

Question 4

Franchise Contract

Answer 4

• between franchisor and franchisee
• allows the franchisee to use brand and business model from franchisor e.g. Marriott
• franchisor requires the franchisee to maintain standards if the broken contract is broken

Question 5

Independent Hotels

Answer 5

• don’t belong to a group or chain

- owner makes all decisions regarding policies/procedures/marketing/finance e.g. Palace Hotel Tokyo

Question 6

Benefits of Independent Hotels

Answer 6

• autonomy
• personalised service
• creativity and original design
• unique experience

Question 7

Disadvantages of Independent Hotels

Answer 7

• financial burden
• marketing/communication can be challenging
• difficulty visibility

Question 8

Types of Chain Hotels

Answer 8

• affiliated

- referral

Question 9

Affiliated Hotels

Answer 9

• owned by centralized management belonging to the same company, objectives vary owner to owner
• e.g. Marriott

Question 10

Referral Hotels

Answer 10

• independent hotels who come together for a common purpose
• e.g. service but finance is separate
• e.g. Best Western

Question 11

Benefits of a Chain Hotel

Answer 11

• reservation support
• training
• marketing
• guest loyalty
• brand standards

Question 12

Disadvantages of a Chain Hotel

Answer 12

• lack of independence

- difficult to make quick decisions

Question 13

Types of Lodging Establishments

Answer 13

• Apartment Hotels
• All - inclusive
• Youth Hostels
• Boutique Hotel
• Guest House / B&B
• Camping
• Cruises
• Ecolodges
• Holiday Cottages
• Hotels / Casino Hotels
• Conference Hotel / Convention Hotel
• Micro Hotel - compact
• Motels
• Resorts

Question 14

Australia Classification

Answer 14

• 1* to 5* including half star
• cleanliness, equipment, services offered & comfort
• e.g. campsite, farm, ranch, aparthotels, caravan-holiday parks

Question 15

USA Classification

Answer 15

• AAA (American Association of Non - profit Motorists)
• 1 to 5 diamonds
• Forbes rates from 1* to 5*
• 75% = quality of services 25% = infrastructure
• e.g. campsites, large luxury hotels, casino hotels

Question 16

Switzerland Classification

Answer 16

• 1* to 5* and superior hotel
• swiss lodge - no stars
• e.g. chalets and pods

Question 17

France Classification

Answer 17

• 1* - 5* and distinction palace

- 31 hotels = distinction

Question 18

Japan Classification

Answer 18

• no official classification
• international chains are from 1* - 5*
• ryokan = japanese inn
• minshuku = family operated B+B
• e.g. temple, love hotel, capsule, cabin hotel, guest house

Question 19

Québec Classification

Answer 19

• 0* to 5* and superior quality

- facilities, maintenance, cleanliness

Question 20

Purpose of hotel classification

Answer 20

• inform customers
• justify rates
• reviews
• common framework for all mediators e.g. travel agents
• powerful marketing tool
• but not standardised over the world

Question 21

What are the most common ways to classify?

Answer 21

• star rating system from 1 to 5:
  
  • rooms
  • bathrooms
  • F+B
  • basic hotel services
• some are 6 - 7 stars highlighting luxury (not official)
• other classification:
  
  • location
  • target market
  • size of property
  • level of service