Acronyms Flashcards by Matthew Villanueva | Brainscape

Q

MCN

A

Multi-channel network

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Q

OEM

A

Original equipment manufacturer

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Q

OVP

A

Online video platform

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Q

HLS

A

HTTP live streaming

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Q

(MPEG) DASH

A

Dynamic Adaptive Streaming over HTTP

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Q

SDK

A

Software development kit

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Q

IAB

A

Interactive advertising bureau

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Q

VAST

A

Video ad serving template

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Q

VPAID

A

Video player ad interface definition (in-stream)

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Q

DSP

A

Demand side platform

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Q

SSP

A

Supply side platform

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Q

DFP

A

(Google) Double Click for Publishers

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Q

CPM

A

Cost per thousand (impressions)

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Q

GA

A

Google analytics

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Q

DRM

A

Digital rights management

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Q

AES

A

Advanced encryption standard

Q

OTT

A

Over the top

Q

CMS

A

Content management system

Q

JS

A

Javascript

Q

DART

A

Dynamic advertising, reporting, and targeting