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iab DMSC Training > Acronyms > Flashcards

Acronyms Flashcards

0
Q

BT

A

Behavioral targeting

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1
Q

ATF

A

Above the fold

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2
Q

BTF

A

Below the fold

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3
Q

CPA

A

Cost per acquisition

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4
Q

CPC

A

Cost per click

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5
Q

CPD

A

Cost per download

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6
Q

CPE

A

Cost per engagement

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7
Q

CPM

A

Cost per thousand

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8
Q

CPO

A

Cost per order

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9
Q

CSP

A

Cost per sale

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10
Q

CPV

A

Cost per view

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11
Q

CTC

A

Click to continue

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12
Q

CTR

A

Click through rate

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13
Q

DMA

A

Designated market area

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14
Q

DMP

A

Data management platform

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15
Q

DR

A

Direct response

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16
Q

DSP

A

Demand side platform

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17
Q

eCPM

A

Effective cost per thousand

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18
Q

FEP

A

Full episode player

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19
Q

GRP

A

Gross rating point

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20
Q

HTML

A

Hyper-text markup language

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21
Q

IAB

A

Interactive advertising bureau

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22
Q

IO

A

Insertion order

23
Q

IP

A

Internet protocol

24
Q

KPI

A

Key performance indicator

25
Q

LDA

A

Legal drinking age

26
Q

MMM

A

Mixed media modeling

27
Q

MRAID

A

Rich media player ad interface definition

28
Q

MSA

A

Master service agreement

29
Q

OOH

A

Out of home

30
Q

OPA

A

Online publisher ad

31
Q

OVP

A

Online video platform

32
Q

PII

A

Personally identifiable information

33
Q

POP

A

Point of purchase

34
Q

RFI

A

Request for information

35
Q

RFP

A

Request for proposal

36
Q

ROAS

A

Return on ad spend

37
Q

ROI

A

Return on investment

38
Q

ROSS

A

Run of site

39
Q

RPM

A

Revenue per thousand

40
Q

RSS

A

Real simple syndication

41
Q

RTB

A

Real time bidding

42
Q

SEM

A

Search engine marketing

43
Q

SEO

A

Search engine optimization

44
Q

SOV

A

Share of voice

45
Q

SSP

A

Supply side platform

46
Q

T&C

A

Terms and conditions

47
Q

TRP

A

Target and rating point

48
Q

UGC

A

User generated content

49
Q

VAST

A

Video ad serving template

50
Q

VMAP

A

Video mobile ad player

51
Q

VOD

A

Video on demand

52
Q

VPAID

A

Video player ad interface definition

53
Q

WAP

A

wireless application protocol

54
Q

WWW

A

World Wide Web

iab DMSC Training (8 decks)

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