Acronyms Flashcards by Asim Khan

Q

ATF

A

Above the fold

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Q

BTF

A

Below the fold

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Q

CPA

A

Cost per acquisition

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Q

CPC

A

Cost per click

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Q

CPD

A

Cost per download

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Q

CPE

A

Cost per engagement

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Q

CPM

A

Cost per thousand

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Q

CPO

A

Cost per order

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Q

CSP

A

Cost per sale

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Q

CPV

A

Cost per view

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Q

CTC

A

Click to continue

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Q

CTR

A

Click through rate

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Q

DMA

A

Designated market area

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Q

DMP

A

Data management platform

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Q

DR

A

Direct response

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Q

DSP

A

Demand side platform

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Q

eCPM

A

Effective cost per thousand

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Q

FEP

A

Full episode player

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Q

GRP

A

Gross rating point

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Q

HTML

A

Hyper-text markup language

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Q

IAB

A

Interactive advertising bureau

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Q

IO

A

Insertion order

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Q

IP

A

Internet protocol

Q

KPI

A

Key performance indicator

Q

LDA

A

Legal drinking age

Q

MMM

A

Mixed media modeling

Q

MRAID

A

Rich media player ad interface definition

Q

MSA

A

Master service agreement

Q

OOH

A

Out of home

Q

OPA

A

Online publisher ad

Q

OVP

A

Online video platform

Q

PII

A

Personally identifiable information

Q

POP

A

Point of purchase

Q

RFI

A

Request for information

Q

RFP

A

Request for proposal

Q

ROAS

A

Return on ad spend

Q

ROI

A

Return on investment

Q

ROSS

A

Run of site

Q

RPM

A

Revenue per thousand

Q

RSS

A

Real simple syndication

Q

RTB

A

Real time bidding

Q

SEM

A

Search engine marketing

Q

SEO

A

Search engine optimization

Q

SOV

A

Share of voice

Q

SSP

A

Supply side platform

Q

T&C

A

Terms and conditions

Q

TRP

A

Target and rating point

Q

UGC

A

User generated content

Q

VAST

A

Video ad serving template

Q

VMAP

A

Video mobile ad player

Q

VOD

A

Video on demand

Q

VPAID

A

Video player ad interface definition

Q

WAP

A

wireless application protocol

Q

WWW

A

World Wide Web

Q

BT

A

Behavioral targeting