Acronyms

Question 1

MIS

Answer 1

Marketing Information System
Collects, analyses, reports info.
Builds insight for competitive advantage.
(From week 5 marketing information)

Question 2

CRM

Answer 2

Customer relationship management
Sophisticated software tools to identify trends patterns in marketing info.
(From week 5 marketing info)

Question 3

IMC

Answer 3

Integrated Management Communications.
Integration of promotion mix to deliver a clear consistent message.
(From week 11 - promotion)

Question 4

MADAS (for segmenting)

Answer 4

Measurable
Accessible
Differentiable
Actionable
Substantial