ace Flashcards
A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits. Which email metric indicates the winning promotion theme? A. Highest Click through rate B. Lowest unsubsubscribe rate C. Highest open rate D. Lowest activity rate
A. Highest Click through rate
Which best practice should a user take to move an improperly placed campaign into the correct program folder?
A. Rename the improper program location to the appropriate program
B. Recreate the campaign in correct program
C. Select the correct program dropdown in the campaign edit tab
D. Click and drag the campaign into the appropriate program
D. Click and drag the campaign into the appropriate program
A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access). What is the result?
A. Based on administrator access, the user does NOT have any limitations
B. The user is unable to perform any tasks in the instance until the contradiction is fixed
C. An error is produced because this is NOT a compatible configuration
D. The user is limited to the rights granted to the Developer group
A. Based on administrator access, the user does NOT have any limitations
In which three execution status states can a campaign business practitioner start a workflow? (Choose three.) A. Finished B. Being Edited C. Paused D. Error
A. Finished
B. Being Edited
C. Paused
For which reason does a fork activity produce an error?
A. The fork has no inbound transition
B. The fork’s outbound transition are out of sequence
C. The fork has an inbound transition that has zero results
D. The fork’s outbound transition has no connected activity
a
What three file formats are available when exporting data via a data extraction from adobe campaign? (Choose three.) A. PDF B. CSV C. XLS D. XML E. TXT F. DOC
b d e
How should a campaign business practitioner send a proof to a seed list?
A. Proof’s are sent automatically to seed lists before a delivery is sent
B. Select the appropriate target in the send proof menu
C. A proof cannot be sent to the seed list, only the actual delivery
D. Enter a seed list address in the “To:” text box
b
QUESTION 8
What should a campaign business practitioner add to a workflow that needs an additional data appended to target population?
A. Add a list update to the workflow
B. Add a data import step to the workflow
C. Add an enrichment to the workflow
D. Add an intersection to the workflow
c
A workflow supervisors group is assigned to a workflow. In which instance is the workflow supervisors group notified?
A. When a workflow deploys
B. When a workflow has thrown an error
C. When a workflow is taking a long time to run
D. When a delivery has changed
b
Which is mandatory when creating a new campaign? A. Label B. Start date C. Plan D. Channel
c
A business practitioner is testing two lists to determine which one responds best to a new email subject line. What email metric should be used to determine the bets list?
A. The list’s open rate for the email
B. The list’s delivery rate for the email
C. The list’s unsubscribe rate for the email
D. The list’s forward rate for the email
a
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
A. Place a deduplication activity prior to the delivery
B. Place a union activity prior to the delivery
C. Place a change dimension activity prior to the delivery
D. Place a split activity prior to the delivery
a
How should a campaign business practitioner find the delivery summary of the campaign?
A. Click on the report link on the campaign dashboard
B. Click on the document link on the campaign’s edit tab
C. Click on the report link on the delivery dashboard
D. Click on the delivery tracking log link
c
Which is most likely situation in which a campaign business practitioner should create a new plan? A. At the start of a seasonal campaign B. When a new user must be added C. At the start of a calendar year D. When a report must be generated
c
An additional workflow is needed for a campaign. Which step should a campaign business practitioner take to meet this requirement?
A. Click the add new workflow icon from the targeting and workflow tabs
B. Add to the existing workflow instead of creating another workflow
C. Add additional workflows as a technical workflow and add a note to the campaign on where to find them
D. Create a new campaign because more than one workflow cannot be added
a
In which scenario will a business practitioner save time when using a campaign template? A. When using unique workflow logic B. When using same workflow logic C. When sending the same email delivery D. When contacting the same address
b
What is the value for status and state of the edit options in a Recipient Delivery logs when a campaign reaches the schedule end date? A. Finished and can no longer be edited B. Finished but can still be edited C. Completed and can no longer be edited D. Completed but can still be edited
b
A new sample file is needed for a data loading process with a new layout. You have clicked auto detect format. What step you should take?
A. Load a file from your local machine to test the format
B. Verify the file format, specifically date formats that need to be set correctly
C. You can move forward, auto detect formats the file properly
D. You should create a new data loading process and leave the original intact for future use
b
A workflow log indicates an incompatible document type error on a union activity. What should a campaign business practitioner verify the union activity inputs are based on?
A. The union activity’s inputs are based on the same target mapping
B. The union activity’s inputs are based on the same filtering dimension
C. The union activity’s inputs are based on the same targeting dimension
D. The union activity’s inputs are based on the same global dictionary
c
A workflow starts and delivery is set to “enable but do not execute” what is the result?
A. The workflow stays in a pending start status
B. The workflow throws an error message upon reaching the delivery
C. The workflows enters a finished state upon reaching the delivery
D. The workflows enters a paused state upon reaching the delivery
d
