About Their Business Flashcards
What is their business about?
- in illinois and missouri
- provides fire depts with high quality fire equipment
- dealer for E(One) - partnership
What parts do they provide ?
Truck, Breathing, Equipment and Supplies
What services do they provide
Aparatus, Pump Testing, Breathing Air, Rescue Tools, Ground Latter Testing, Fire Control Testing
Who is their exclusive dealer? And why is this relationship important? What are they known to do well?
Econe- S. Illinois and Eastern Missouri
- recognized leader in fire aparatus industry for 35yrs +
- innovation - many of todays standard products are because Eone
- resulted in sale of over 300 emergency vehicles
- commitment to product excellence and customer service– led to high customer satisfaction
Banner Fire’s vision statement
- experienced sales and support team
- work closely with customers to educate and help determine which equipment anad parts best meet needs
- whether major equipment or a parts order to keep you in service, banner personnell share customer desire to SERVE COMMUNITY
- service capabilities are more important than ever
- modern facility
Branding Guidelines - what are they?
link to the different logos:
https://docs.google.com/document/d/1WHE1Dq2zyvMFo8GhoS0YMoVNhOzzVqJB/edit#
- the first logo should be used fire and foremost on projects- “banner white”
- the second logo should be used on dark backgrounds when needed - “banner black”
- third logo should be used in special situations where our logo needs to stand out more. “circle logo”
- fourth logo is our info with our logo- this should be used in places where we want to display our contact info in a clean way
What are their brand colors?
Black, graphite, gray, banner red, dark red, white
What are their preferred fonts? and when to use?
Headine 1: Cerebri Bold Regular
Heading 2: Cerebri Italic
Body text: Lato
What companies do they work with?
- Schwarzkopf Printing- Tshifts, Embroidery, Heat Seal
- Minteman Press- print , flyers, direct mail
- Advertisers Printing- bags, fire track desk fold out, special projects
- Vistaprint- business cards, banners
Their facebook usage
- used to reach majority of customer base
- demo- males 18-65, fire service
- 1-2 ads/month
- sharing posts from notable brands
- sharing of original content
- sharing videos
- direct messaging to proper person
- connecting with customers
How using Instagram
- used to reach younger demo
- advertising outlet in conjunction with facebook
- usee stories for brand content
- direct people to webstore on site
Linkedin Usage
- professional networking with other brands and chiefs/ fire admin professionals
- share banner content and important info about brands/products
Youtube usage (come back to later)
Explain how they determine schedule of posting
Goal is to posat 3-5x/week to engage but not oversahre- healthy mix
-Posts can be prescheduled with facebook business suite or added daily
-eg of schedule:
●Monday: Motivational Monday/Industry ●News/Training Opportunities/Grants
● Tuesday: Brand Share
● Wednesday: E-Onesday (E-One Share or E-One Original Content)
● Thursday: Brand Share
● Friday: Banner Content/ #BannerFireFriday
What are their brand requirements?
- some brands like globe/msa/supervac and akron brass require us to post for the discount level that gets passed to customers
- there is an excel sheet of social marketing checklist they adhere to
