A.1 elements of the promotional mix and their purpose Flashcards
the medium
This is the means of advertising that the enterprise uses to reach current and potential customers
message
what the enterprise wants to tell current and potential customers aout it@s product or service
identify 2 methods of advertising
- moving image
-print
-ambient
-digital
-audio
identify 2 methods of sales promotion
- coupons
- competitions
- money off
- loyalty incentives
- ‘buy one get one free’
- discounts
identify 2 methods of personal selling
- face-to-face
- by telephone
- via email
- ## through video or web conferencing
public relations?
promoting a product,service, brand or enterprise by placing information about it in the media without paying for the time or media space directly
identify 2 methods of public relations?
- exhibitions
- sponsoship
- press release
- publicity stunts
direct marketing
to estblish an individual relationship between the enterprise and customer
identify 2 methods of direct marketing
- direct mail
-mail order catalogues - magazines
- telemarketing
what is advertising
advertisements are messages paid for by thise who send them and are intended to inform and influence people who receive them
what is sales promotion
specifically desighned to boost sales by offering an incentiveto persuade current and potential customers to buy products
what is personal selling ?
a personal representive of an enterprise contacts potential customers directly
