A through F

Question 1

ART

Answer 1

Analytics and Research Team (internal Quotient team)

Question 2

B2B

Answer 2

Business-to-Business

Companies that sell to other businesses.

Question 3

B2C

Answer 3

Business-to-Consumer

Companies that sell directly to consumers.

Question 4

BANT

Answer 4

Budget, Authority, Need, Timeline
The four criteria sales reps use to qualify prospects. A tool for sales reps and sales leaders to help determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

Question 5

BID

Answer 5

Banner ID

Used for tracking a transaction end-to-end.

Question 6

BPM

Answer 6

Brand Purchase Matrix

Question 7

BR

Answer 7

Bounce Rate
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site.

Question 8

Brandcaster

Answer 8

A module for affiliates (publishers) to generate more specific coupons to end users based on individual end user’s personal purchasing history.

Question 9

Brick

Answer 9

Quotient solution that enables Brands to provide digital coupons on their websites.

Question 10

CAP

Answer 10

Coupons Affiliate Program

Such as Brandcaster

Question 11

CAS

Answer 11

Consumer Affairs Solution

Question 12

CID

Answer 12

Coupons Identification number (device)

Question 13

CiQ

Answer 13

Campaign IQ

3rd party research study for coupons, conducted by GfK.

Question 14

Clearing House

Answer 14

Where coupons from retailers are scanned for redemptions.