a level English terminology Flashcards
prosodic (prosody) features
pitch, volume, rhythm, accent
deixis
vague language ‘this’ ‘that’ which could mean anything because the audience is with you
channel
can be visual or aural (ears)
multi- modal(ity)
text which requires you to decipher different codes eg something which includes images, colours
2nd person personal pronouns
‘you’ - creates relationship with producer and receiver
synthetic personalisation
the process of addressing mass audiences as though they were individuals through inclusive language usage.
mental process verbs
know, ponder, think, wonder
mental process verbs
know, ponder, think, wonder
affordance and constraint
Affordances suggest the range of possibilities, and constraints limit the alternatives.
imperative sentence
commanding, tells you to do something, always begins with verbs
declarative sentence
statements, factual structure
othering
creating distance between groups eg ‘they are not like me’