A business plan/business roles Flashcards
What is a business plan
a formal, written plan, gives detailed description of how a business plans to achieve its goals
components of a business plan
- info abt the business
- a production plan
- marketing plan
- management plan
- financial plan
format of a business plan
- front cover
- table of contents
- goods/services offered
- business’ goals
- ownership of business
- production plan
front cover of business plan incl
- logo
- name of business
- your name + title/position in the business
- date the plan was made
- slogan
table of contents in a business plan incl
- whats in business plan
- tells readers where to find info
- makes life easier
- (basically what any table of contents does)
description of goods and services offered by the business in business plan incl
- describes the nature of the business
- goods and services offered by the business
- what you think the demand for your goods/services will be
- where is business
- what makes stuff unique
- luxury/budget goods?
goals in business plan incl
- gives the vision statement
- ^ states what business plans to achieve medium/long term
- ^ helps managers choose best actions to achieve business’ goals
ownership of the business in a business plan
- business name
- type of ownership (partnership, sole trader, close corp, company)
- where business’ trading happens/ where its based
- name of owner/owners
- brief description of owners experience
3 types of production in a business plan
- batch production.
- mass production
- job production
batch production definition, examples
the products are made as specified groups or amounts, within a time frame.
e.g
Baked goods.
Clothing.
Computer chips.
Computer software.
Electrical goods
mass production definition, examples
Is the production of large amounts of standardised products in a constant flow
canned goods.
over-the-counter drugs.
household appliances.
job production definition, examples
Job production, sometimes called once-off production, involves producing custom work.
Examples
building ships
bridges
buildings
the marketing plan - 4 p’s
- product
- price
- place
- promotion
4 p’s in detail
- product - what
- price - how much
- place - where
- promotion - promote
what does the marketing plan have to contain?
- explain whats unique abt product
- how to appeal to customers needs/wants
- your aim for what you want to achieve from your marketing plan
- target group
- market research
- competitors, how to stay ahead
- how you will advertise product, details of brand
- goals you want to achieve and the time in which you strive to achieve them
The management plan
- tells potential investors abt business
- by looking at management plan, investors can see if managers have skills/experience to make business succeed
- names of managers + their experience, knowledge, skills
- says who will run business/ who will manage various areas of the business
- contain CV of all management staff
SWOT analysis (what does it stand for)
- Strenghts
- Weaknesses
- Opportunities
- Threats
SWOT analysis (in detail)
- Strengths
competitive adv. you have over your competitors - Weaknesses
opp. of strengths - Opportunities
situations/ things to give you adv. over your competitors
Threats - harm your business, give comp. leverage
what does your swot analysis help to do?
- identify things to make ur business succeed
- helps find out where youre going wrong
- identifies where to improve
Financial plan
- shows pot. investors that business is fine financially
- make the financial goals final
- info of all capital
- fixed/variable costs
- break even point
- determines mark up + profit percentage.
COVER PAGE PURPOSE VS ELEMENTS TO INCLUDE
PURPOSE
• Looks professional
• First impression that the person
who reads the plan is going to
get from your business
ELEMENTS TO INCLUDE
• Name of the business
• Logo and slogan of the
business
• Owner’s name
• Physical address of the
business
• Date of the business plan
INDEX PAGE PURPOSES/ELEMENTS TO INCL
PURPOSE
• Lists all the sections of the business plan
ELEMENTS TO INCLUDE
• Page number of each section
DESCRIPTION
• Tells the reader what business does
• Includes the vision, mission, goals & objectives
• Structure of the business
• Details about the product or service
• Legal requirements
• Vision
• The long-term goal
• Mission
• how you hope to achieve your vision
• goals to provide direction for the
business
• Short-term objectives to achieve the long-term goals
• Structure of the business
• Includes the form of ownership
• Reasons for the form of ownership
• Legal requirements of the business
• Detailed description of product or service
The PURPOSE of the EXECUTIVE SUMMARY
• An executive summary is an overview of a business plan.
• Its purpose is to summarise the key points of a document for its readers, saving them
time and preparing them for the rest of the plan.
• It must capture the reader’s attention, if not the plan will be set aside unread.